Be in the Know
Avoid These FB Ad Mistakes
Yesterday, we talked about forming habits to stay sharp. If you’re running paid traffic with any platform, particularly Facebook, it’s crucial to stay up to date on trends and changes to the platform.
Let’s get into the nitty-gritty.
If you’re doing these things with your Facebook ads, stop, stop it right now.
- Not knowing your objective. Don’t run ads to run ads. Choosing the wrong objective will cost you money and time.
- Not having the proper pixel installed. Are you running an ad for email leads? Is your pixel firing when someone signs up? Make sure your pixel is set up properly to determine the ROI on your ads.
- Disregarding the importance of images. We process images before text. Too often, folks think that a random stock photo will do the trick. Don’t think like that. Split test multiple images that have a connection to your product or service.
- Bad headlines: Your headlines need to garner as much attention as your ad creative. Try to highlight the benefits of your product or service in less than 40 characters.
- Focusing on the bottom of funnel only: Facebook ads are all about creating an experience for potential customers. Too many brands go for the hard sell right away. Not only do customers see through this tactic, but Facebook will penalize you for low-quality content.
Focus on the Task at Hand
Let’s talk Pomodoro.
Pomo- what? It’s called the Pomodoro Technique, which happens to be one of the simplest productivity methods to get started with.
Here’s how it works:
- Choose a task to be accomplished.
- Set the Pomodoro to 25 minutes (the Pomodoro is the timer)
- Work on the task until the Pomodoro rings, then put a check on your sheet of paper
- Take a short break (5 minutes is OK)
- Every 4 Pomodoros take a longer break
You can actually buy a Pomodoro (from the Italian word for ‘tomato’) timer on Amazon or just the web-based app below.
This method actually works btw. Give it a try.
Ice Cream for Adults
Have you seen Halo Top’s first National Ad? It’s dark and hilarious.
Ads from the PastAds from the Past
RIP Luke Perry. Ad for L.A. Eyeworks circa 1995.