Be in The Know
👓 Meet Orion, Meta’s first pair of AR glasses.
🤔 X gives advertisers “greater transparency” by reporting its moderation efforts.
💭 Why heritage brands must embrace both nostalgia and innovation.
👗 Pinterest added two new interactive collage options: “Collage Remixing” and “Collage Sharing.”
🛍️ Over half of Gen Zers plan to do their holiday shopping on TikTok this year.
⚠️ Google Ads rolls out Video Enhancement for Performance Max, but some advertisers have concerns.
🧃 Have infantilized branding and marketing gone too far?
What Will Consumers Give Up in Exchange for Personal Data?
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More consumers would exchange their data for an AI-driven brand experience than would exchange it for cash or other goods and services.
Brand experience agency Jack Morton’s latest survey highlights changing consumer attitudes toward data privacy and brand trust.
The study surveyed 5,000 consumers across the US, UK, UAE, Saudi Arabia, and Singapore in Q2 2024. Findings reveal that consumers are increasingly willing to exchange personal data for better brand experiences, with AI enhancing personalization. However, data privacy concerns remain, especially among older consumers.
- While 61% of US consumers once prioritized privacy, that number has dropped to 52% post-ChatGPT, with older consumers (76%) more cautious than younger ones (42%).
- 48% of consumers would exchange data for better brand experiences, while only 30% would do so for cash or goods. Younger consumers (38%) are more open to this than older ones (9%).
- In the UAE (70%) and Saudi Arabia (71%), more people are willing to trade data for personalized experiences, while the US (23%) and UK (19%) show more reluctance.
- 63% of consumers expect AI to improve brand engagement, personalization, relevance, and environmental friendliness.
Find out more from Little Black Book.
Q for You
Dubble
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If you love doing onboarding documentation, keep scrolling. This tool isn’t for you.
Dubble is a Chrome extension and desktop app that watches and breaks down your workflow into step-by-step guides, videos, and screenshots.
It works like a screen recorder. Just press record and begin the process you need to document. Once you’re done, Dubble produces complete documentation media that you can edit, markup, redact, and revise at any time.
It’s giving work smarter, not harder.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Per My Last Email
Day 1 of your first 9-to-5 corporate job is usually kind of mid. There are a lot of acronyms and weird dynamics and new emailing conventions to learn quickly.
For a new digital and OOH campaign, Sour Patch Kids designed a translator to help rookie Gen Zers understand corporate lingo.
For, “Looking forward to hearing from you!” (sweet) translates to “Talk to me!” (sour). It’s tongue-in-cheek, of course, but it’s also a practical concept for an age group that spent most of high school in Zoom class.
