Be in the Know
- Starting August 30th, Instagram will be retiring the “Swipe Up” link feature in exchange for stickers
- Lil Nas X is named Taco Bell’s “Chief Impact Officer” and we are all waiting to know what it all means (especially for food items)
- Sammies and Sectionals: Subway partnered up with Bob’s Discount Furniture to steal a bit of their ad space because they have so many new menu changes to list
- Walmart launched GoLocal, their own logistics and delivery services for other
Factors of Voice Search Optimization
Voice assistants like Siri, Alexa, and Google Assistant are how many people are simplifying their lives, especially with internet searches.
As if you didn’t have enough SEO headaches, how do you ensure that you rank high for voice searches? Forbes asked their Communications Council how and these are the main takeaways for influencing your voice search optimization:
- Choose Long-Tail Keywords: The biggest adjustment you can make is, of course, to your keywords. Optimize your site with long-tail keywords of five to nine words that are highly relevant to your product or service.
- Focus on Local Search: Voice search results rely heavily on local search results that are location-specific or use available business information. So typically, if you optimize for local search, you optimize voice results as well.
- Keep Content Conversational: Searching with your voice is often much longer or more detailed than a keyboard inquiry. Good web content should anticipate any questions your users may have, and then answer them through your content. Think like your audience!
- Optimize for Both: So while voice search is conversational, a lot of traditional SEO is about concise keyword searches. A great place to support both is with your FAQ’s page and to always answer “who,” “what,” “where,” or “how.”
- Don’t Forget Dialects: Where does your target customer live? Every location speaks different languages, dialects, speech patterns, slang, and idioms. So marketers should ensure that keywords are optimized for each specific region they are trying to reach.
- Spelling vs Speaking: Keep in mind that creative spelling of brand names or products can look great visually, but can translate poorly to voice search if there is ambiguity or mispronunciations.
Check out the full list of Expert Panel answers in Forbes’ article for more voice search tips!
Q for You
Sizzy
This screen. That screen. This browser. That load time…That wrinkle between your eyebrows from frustration.
Preview multiple screens and devices at once with Sizzy so you no longer have to give yourself screen whiplash while you’re testing out your responsive web apps. They coin themselves “the browser for developers” because of their awesome inspection tools and debugging panel. See all the changes simultaneously, making it much quicker and easier to spot, tweak, and fix layout bugs. Check it out for yourself on your next big responsive project.
All eyes. All ears.
We have the newsletter. We have the community. Do you have the content?
The Daily Carnage has a variety of spots to feature tools, tips, and techniques that our audience of marketing professionals could find useful.
Let’s talk to see if you have a piece that could keep our readers the sharpest marketers in the room.
Watch
Boot Scootin’ Boogie
Dr. Martens asked their fans how they break in their new pairs of DM’s. And everyone’s got their own rituals or funky approaches to getting them softened up and ready to rock. But Dr. Martens was a little taken aback by some of the methods reported. So they made a whole clever ad all about the rights and wrongs of putting some wear into your boots and shoes. There’s a whole style subculture around Dr. Martens and they love to celebrate it in this ad as well. Check it out so you can feel uncool if you don’t already have a pair of DM’s of your own.
“We don’t have a choice on whether we ‘do’ social media, the question is how well we do it.”
Erik Qualman
