Be in The Know
🇨🇳 China hit brakes on TikTok deal after Trump announced wide-ranging tariffs.
📉 And tariffs might be bad news for anyone who relies on ad revenue.
📺 Watch: Episode 7 of The Daily Carnage Show breaks down April Fools Day Brand Stunts and Stinkers.
🎓 OpenAI makes ChatGPT free for college students.
🔍 Google to display marketing email content in search results.
🎧 Spotify launches ad exchange and generative AI ad creator.
📱 YouTube wants to make Shorts the new CapCut.
🖼️ TikTok adds alt text feature for still image posts.
🍴 Chipotle celebrates National Fork Day with collectible box of 53 black plastic forks.
🕶️ White Lotus star Walton Goggins isn’t pranking us with his “Goggle Glasses” brand.
🍫 KIT KAT’s “Break Brothers” are here to protect your break.
5 Strategies for LinkedIn Live Event Streaming
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On LinkedIn, live streams get 7x more reactions and 24x more comments than standard video posts.
Alexandra Rynne, LinkedIn Ads’ award-winning content strategy lead, outlines five smart strategies to get the most from LinkedIn Live Events.
Here’s a breakdown of the key takeaways:
1. Schedule early and promote strategically. Give your audience time to plan and register. Use organic promotion plus LinkedIn Live Event Ads to expand your reach and cut costs per registration by up to 40%.
2. Stick to proven formats first. Start with high-performing formats like product launches, fireside chats, and panel discussions. Keep broadcasts between 15 minutes to 2 hours for maximum engagement.
3. Think like an attendee. From the moment someone sees your invite to watching the replay, their experience matters. Notify your audience, make the event easy to attend, and follow up with content they can revisit or share.
4. Make it memorable. Keep people curious, engaged, and participating. Use teasers, interactivity, and even pre-recorded content to make the experience dynamic.
5. Focus on one objective at a time. Clarity is key. Whether your goal is brand awareness or lead generation, don’t try to do it all at once. Phase your strategy and repurpose content for future campaigns.
Head to the LinkedIn Marketing Blog for more.
Q for You
Echo Memo
👀 Sponsor this spot to share your product or service with our community.
If you’re aggregating content from across social for work inspo or, say, a marketing newsletter…
Or you just love collecting fire memes, you know how hard it is to find something again once you scroll past.
Echo Memo is a free cross-platform social media bookmarking tool that actually remembers what you save—whether it’s from X, TikTok, or YouTube.
It’s got—you guessed it—AI-powered search, so you can describe what you’re looking for (even visually!) and Echo pulls it up.
Classifieds
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For $99, you get 200 characters and a link to share your stuff right in this spot.
Just select your date, add your creative, and complete your payment. You’re on our calendar.
Campaign
Coke Zero Goes Low Budget
Yes, Coke Zero! Serve us nothing!
The brand’s latest campaign from Ogilvy India omits the product altogether.
Committed local actors pantomime through the motions of enjoying a “zero-calorie” Coke Zero. No cans, no script, no jingle.
“We realized that the biggest inspiration lies within the name Coke Zero,” said CCO Sukesh Nayak. “We designed a campaign that simply and effectively shows the Zero impact—by not showing the product at all. Sometimes it’s the simplest ideas that bring out the most magic.”
