Be in the Know
- Don’t use Uber or Lyft in NYC between 7am-9am tomorrow says the NY Taxi Workers. In light of Uber’s pending IPO, drivers are taking a stand.
- A swipe-to-type keyboard is coming to iOS. Release date; unknown.
- Send messages when you like with Gmail’s new built-in scheduling tool.
- Did Jon Snow order a Chai Tea Latte in the latest episode of Game of Thrones? #StarbucksDrama
Create a Killer Landing Page
If it ain’t broke, don’t fix it.
You’ve probably heard that one before. Well, the same logic applies to creating a killer landing page (kind of).
Before we get into creating landing pages, it’s important to assess your current landing pages to see what’s working. Today’s tool will help with that. 👇🏽
You need to look at your landing page as a product and a process. If you go into it with a ‘set it and forget it’ mentality, you’re setting yourself up for failure.
Now to the optimization…
- Make Your Offer Clear: You have less than 2 seconds to capture a visitors attention. Don’t confuse them with a bunch of jargon. Take a look at these examples of well-done landing pages.
- Above the Fold: Above the fold refers to the point at which a user must scroll to see more information. You want your most important info above the fold on your landing page. Don’t confuse this with jamming a ton of information above the fold. Keep it simple with a headline, a brief sentence and a strong CTA (call-to-action).
- Scarcity Sells: If you want your user to act fast, you’ll need to compel them with scarcity. Do this by using a limited-time discount, a limited quantity, and/or a countdown timer.
Check out more optimization strategies here.
Need a
sweet landing
page?
It’s Heating Up
If you read the above article, we mentioned taking a look at your current landing pages before diving into a full-on redesign.
A great place to start is with Crazy Egg’s heatmap tool.
Crazy Egg heatmap report lets you see what people care about by showing you how people are interacting with your site.
Give it a try.
Clown-Free
Sorry for the slight deviation from our ‘watch’ section today. We couldn’t pass this one up.
Burger King is trolling McDonald’s with some pretty epic print ads playing up an international fear of clowns. The ads read, “Birthday’s should be happy. Come to Burger King and book a clown-free party.
