Be in the Know
- Netflix and Whiteclaw are releasing a murder mystery game in time to promote the Glass Onion: A Knives Out Mystery
- See what’s going on with the latest engagement features on Instagram, including some BeReal dupes
- Have the streaming wars ended?
- Check out some of the cutest, ugliest, quirkiest, best holiday merch of 2022
17 Types of Content to Be Using
Today we want to throw a little refresher your way about the importance of diversity in your content marketing. You should always test out new formats and channels when the same old content isn’t giving you the desired results.
Times shift and different users go through different ways of absorbing information. Sometimes visuals work best, sometimes it should be gamified.
Before you choose any content type, just be sure it can fulfill the right goals for your brand.
Your content should…
- Provide value
- Promote your brand/product/service
- Be targeted to your specific desired audience
- Actively move customers along the purchasing journey
- Be shareable
So here are the 17 essential types of content you can use for marketing:
- Blogs
- Case Studies
- Checklists
- Reviews or Testimonials
- Ebooks
- Email Marketing
- Guides and How-Tos
- Infographics
- Interactive Content
- Interviews/Q&As
- Listicles
- Podcasts
- Social Media Posts
- User-Generated Content
- Videos
- Webinars
- Whitepapers
Check out the full post by Search Engine Journal for all the deets and examples of each content type.
Q for You
Flatfile
Ew. Spreadsheets.
Will you be making a big data move? Flatfile is a data onboarding platform that ensures that companies can import data quickly and seamlessly and that it’s clean and ready to use. PLUS it comes equipped with powerful data cleaning and organizing tools to see your data clearly from the start. That includes features like automatic column matching recommendations, validation features, and user-friendly reformatting.
Add us to your calendar
Thinking about starting the new year with a fresh look or updated marketing plan?
Hit the ground running with the help of Carney.
We’re masters of the website refresh, logo upgrade, marketing revision and so much more.
Let’s make some time on our calendars for a chat.
Watch
How Does That Sound?
Samsung launched a new campaign for its Galaxy Buds. It features audio creatives that are experts in all things audio and producing. Check it out this interview-style video series to nerd out about music creation and how sound can make you feel.
