Do Ya Know?
Trending Stories
AI
āØ OpenAI introduces its browser,Ā ChatGPT Atlas.
- š” According to our poll, 28% of marketers are making the switch.
š¤ 5 questions marketers have about Sora and theĀ synthetic social era.
SOCIAL
ā¶ļø Meta is testingĀ skippable ads on Reels, borrowing from YouTubeās playbook.
š Infographic: LinkedIn sharesĀ B2B Marketing Measurement Playbook.
šÆāāļø Hereās an explainer for theĀ āGroup 7ā trendĀ on TikTok.
š Potentially creepy new Facebook featureĀ suggests photosĀ from your camera rollĀ to share.
BRANDS
š We finally know what theĀ Pillsbury Doughboyās homeĀ looks like.
š Cup Noodles releases Pumpkin Pie and Turkey Dinner ramen.
š The aftermath of theĀ DEI reversalā¦ by the numbers.
š¢ Google Adsā newĀ text guidelines featureĀ begins rolling out.
š Google offers AI education in newĀ Skills platform.
What We Learned
Monday: A new Buffer study analyzed 11.4 million TikTok posts across 150,000+ accounts to approximate an answer to the existential question: How often should we be posting? Well, the short answer is about 2 to 5 times per week. Thatās where creators see the biggest lift in average views per post (up to 17% more views compared to posting just once a week). Beyond that, the gains taper off, though they donāt disappear.
Tuesday: YouTubeās 2025 āCulture & Trendsā report analyzed the top 5,000 most-purchased products from the first half of 2025 and the top 1,000 videos by transaction on tagged products over a 60-day period. It also surveyed thousands of online users aged 14ā49 to understand their attitudes towards internet shopping. Notably, 61% of 14- to 24-year-olds agree that YouTube has helped them discover brands/products they didnāt know about.
Wednesday: According to new Kantar research, 69% of U.S. viewers prefer to watch a video over reading or listening when learning something new. And that preference now extends far beyond āhow-toā content. Video has become how people shop, search, and connect. 83% of Gen Z say theyād rather watch their favorite creators than studio-produced content, and 82% of U.S. viewers agree that YouTube has the most trusted creators. So, what does this mean for marketers?
Thursday: When youāre writing to a skeptical or highly experienced audience, your copy canāt rely on fluff or broad appeal. Itās gotta be precise. Hereās how to sway ’em.
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The Conversation
Carla posted: “Your take on new biz referral fees from agencies?”
A Carney posted: “Does anyone have a recommendation for a CRM that focuses more on relationship/account management versus customer acquisition?”
Hannah posted: “Is anyone seeing the effects of Google’s new search parameters?”
Now Streaming
Catch up on the conversation with an episode of The Daily Carnage Show:
Did Ya Know?
Answer: Jeep Grand Wagoneer.
Yep, Jeep has built a three-minute film around one generous Jalopnik article that made the spicy claim in 2023. At least turn your rubber ducks around.
