Be in The Know
🤠 Levi’s hinted at a Beyonce collab on IG.
🌶️ Here, have some spicy quotes from the Google ad tech antitrust trial.
⚡ Amazon Ads has launchd a new AI Video generator.
🕺🏿 GAP’s dancey music videos are doing the trick.
📱 Back Market’s OOH campaign makes tech upgrades feel kind of cringe.
🌽 This is how Land O’Lakes took advantage of the #farmcore trend.
😅 Yes, Creed is inexplicably having another moment.
❓ FYI… The accounts you block on X will still be able to see your posts.
💔 Tupperware filed for bankruptcy.
Create Content More Consistently
👀 Sponsor this spot to share your content with our community.
Your last feed post was 3 weeks ago, and it got 200 views. Now, you’re feeling unmotivated and uninspired to make more content.
Even though we know algorithms reward consistency, it’s hard to find a rhythm without an infrastructure.
These are 7 simple habits to make content creation more manageable:
- Write that down. Capture the good (and mediocre) ideas all in one place, right when they hit you. Just make a brief note to help you access the inspo later.
- Block your calendar. The muses don’t always come uninvited. Prioritize content creation at a regular, recurring time that works best for you (and it might take some testing to figure out the sweet spot).
- Bank it. Create an idea repository full of everyday interactions, such as conversations or responses to social media comments, to fuel content creation later.
- Film stock. Record everyday moments that could serve as background footage for your content. Save these clips in a dedicated folder for later use in videos. Even if you don’t use them right away, they can be repurposed in the future.
- Batch. If you can’t script, film, and edit one video at a time, try batching similar tasks together to build momentum and match your energy level.
- Recycle. Repurpose older posts or videos by updating visuals or sharing with a new angle. This helps you maximize your existing content without needing to constantly create new material.
- Automate! Use automation tools like Buffer or Zapier to streamline repetitive tasks, admin work, and organization.
Check out Buffer’s blog for more.
Q for You
Tools
Vidclue
👀 Sponsor this spot to share your product or service with our community.
And on that note… need an idea for a video?
Vidclue is a massive library of short-form video prompts to choose from, in categories like:
- Interactive engagement (“Pause to reveal”)
- Education styles (“Explain like I’m 5”)
- Industry insights (“Concept explainer”)
- Comedy formats (“Docu comedy”)
- Internet trends (“Expectation vs. reality”)
And literally hundreds more. Each prompt comes with best-in-class examples to get you started. Cute UI, too!
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
How Much?
In a global cost-of-living crisis, German grocery retailer Penny has figured out a damn good way to communicate price stability.
“Price Packs,” courtesy of the agency Serviceplan, feature block-letter prices right on the packages of bread, salt, oats, chips and mayonnaise, so customers don’t have to stand around doing math to find the best deal.
It’s a straightforward way to ease consumer anxiety and angst with a symbol of near-permanence.
“In marketing, you often have to decide between promoting price or product. We’re happy to have found a way to do both,” Till Diestel, chief creative officer at Serviceplan Germany, told AdAge.
