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How to Craft the Perfect Words for Social Media Captions

“Copywriting is one of the most essential skills for a marketer to have.”

When it comes to writing copy, there are a lot of moving parts. We’re here to help.

Below are some social-specific copywriting tips to keep you on track.

  • Begin your planning with copy (not visuals): Visuals are important (obviously), but what if you started with copywriting first? Copywriter, Karola Karlson follows this four-step process when it comes to featuring copy before visuals.
    • Plan what you want to say
    • Plan the exact wording
    • Develop the post’s design
    • Upload and publish your message.
  • Pay attention to trending content: We talk a lot about content relevance. The same logic applies to your social copy. Staying on top of social trends will help guide the direction of your copy.
  • Use power words: Power words are all about triggering a psychological or emotional response. Here are 5 of the most persuasive words: YOU, FREE, BECAUSE, INSTANTLY, & NEW. We want more, we want more. Ok, here are 189 more power words. Have fun.
  • Try some proven copywriting formulas: Buffer did a knock out job on this one, so just head over to this link and get out your notepads.

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