Beauty is Carnage šŸ’… - Carney
The Daily Carnage

Beauty is Carnage šŸ’…

We can learn a thing or two from beauty brands engaging their customers.

Be in the Know

How Beauty Brands Build Lasting Customer Connections

Brand loyalty comes from a place of love. The key to building brand love? Knowing your consumers. What they like, donā€™t like, what they care about, and what leaves a positive impression on them.Ā 

All brands tackle changing consumer trends, but thereā€™s a lot to be said about beauty brands making and managing the crazy world of cosmetics and beauty standards. Not to mention the battle to create brand conversations when face-to-face interactions arenā€™t as possible as they used to be.Ā 

Overall, these are the 11 ways brands are building positive relationships with their customers:

  • Corporate social responsibility
  • Optimism and positive content
  • Employee branding and promotion
  • Strategic sponsorships
  • Stellar customer experience
  • Engaging in trends
  • Smart influencer partnershipsĀ 
  • Driving conversations on social media
  • Positive PR
  • Engaging fandomsĀ 
  • Being aspirational

Thereā€™s a lot of moving pieces here, but itā€™s worth the payoff. Building that emotional connection between brands and consumers leads to increased sales and brand advocacy. Beauty brands bank on that emotional appeal, especially leaning into positivity. Especially during the pandemic, beauty brands provided emotional reassurance or an opportunity to escape reality to a degree.

Adweek gives detailed examples of brands doing it right out there for connecting with their customers from a recent Talkwalker report of the 50 most loved brands of 2021. Their main brand spotlight is the story of Huda Kattan, the founder of Huda Beauty. For more details, check out their full article.

Q for You

Do you keep up with beauty trends and cosmetic industry marketing?

Tweepi

Growing or understanding your Twitter following isn’t done overnight. But having a Twitter growth tool can happen right now. Tweepi will help you find targeted users on Twitter, and then stay connected to them with consistent interactions. You can boost your productivity with their automation options and also clean up your Twitter accounts with tools that get rid ofā€‹ irrelevantā€‹, undesirable,ā€‹ or inactive users. It’s going to save you time while working your Twitter front, back, and sideways for the best possible following.

Black Beauty

Sephora launched a short film called ā€˜Black Beauty is Beauty’ as part of their campaign celebrating the countless Black traditions turned mainstream techniques and products in the beauty industry. The goal is to tell the stories of where those stylized baby hairs and shea butter-based skincare trends came from. There’s an intersection of Black and Drag beauty that comes to play and Sephora is looking to continue in championing for the cosmetic anthropology and representation with this campaign.https://www.youtube.com/watch?v=0iOdVGzNVaI

Ads from the Past

1955, Ivory Soap

ā€œI want to do business with a company that treats emailing me as a privilege, not a transaction.ā€

Andrea Mignolo

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe Ā»

Related Posts