Listen
Tips for First-Time Paid Advertisers
If you’re new to paid advertising, the journey can seem daunting. Even if you’re fairly versed, it can be a hard beast to slay. I wonder if Neil Patel ever feels this way… probably not since like 2005. He’s such a dragon slayer (yes, we’re still referencing Game of Thrones) in the marketing world, you can find him on many marketing blogs and podcasts.
So, we’ll trust him when he says he has tips for first-time paid advertisers.
Neil and his co-host, Eric Su ,take just 7 minutes to hit key points, such as how to be cost efficient in paid ads and why it is essential in a couple paid courses on Adwords.
- (0:46) The advice that representatives at Facebook, Google, and Bing give isn’t always good. In fact, a lot of the time it sucks. They just want your money, honey.
- (1:14) When you’re starting off, don’t spend a lot.
- (1:20) Google “Adwords free credit” to find free credits that are worth a couple hundred bucks. Take advantage of that!
- (1:37) Utilize courses like Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental.
- (1:59) DigitalMarketer also has courses.
- (2:28) It is super beneficial to invest in paid courses and platforms like Skillshare. If you’re going to spend money, learn how to spend it!
- (02:58) Use specific, action-based keywords when setting up an ad campaign.
- (04:02) Retarget people who have visited your sites.
- (04:50) Paid ads are expensive and won’t be profitable at first. Unless your conversions are fined-tuned. Make sure you have a funnel that offers both upsells and downsells.
- (5:19) Look to other channels that are up and moving, like Quora ads
Moral of the story? Learn before you implement. Hey, that’s why we’re here.
HEY! If you dig what you’re reading, sign up for our marketing newsletter, The Daily Carnage. Get it here and become the smartest marketer in the room.
Read
30 Instagram Tools Grow Your Following
We’re not gonna lecture you on the importance of Instagram for your business on a Monday morning. You already know that narrative.
What we are serving up today are 30 awesome tools to help grow your IG following. Anything from apps to help you edit photos to programs that will help you analyze your Instagram performance.
We’ll skip the first 10 because they’re the usual photo editing tools you already know and love (although we just heard of StoriesAds and it’s pretty legit).
Here are our favorites from the list:
- Display Purposes is perfect for finding the relevant and popular hashtags related to whatever you’re posting.
- Unum. You’re only as good as your last 6 posts. That’s all people see when they land on your page for the first time. Unum is a visual planner and scheduling app. You can see how your pics will look before publishing them.
- Shortstack is a tool for organizing user-generated content contests. Basically, participants enter by posting a photo with your hashtag and Shortstack does all the heavy lifting.
- Feed Them Social is a WordPress plugin that displays your Instagram profile on your website. It’s an easy way to promote your ‘gram and gain followers from your website.
- Squarelovin. If you don’t have a business profile (Instagram Insights are already included with those), Squarelovin is what you need. It’s a free analytics tool for non-business users.
Too many to fit them all in here, but get the other 25 in today’s Read.
Watch
A Better Way to Fly
If there’s one thing our pun-loving copywriter, Jordyn, likes more than gifs, it’s birds. So, when the crew found an ad featuring a bird, we knew we had to drop it into today’s Daily Carnage.
This Watch is coming at you from Air New Zealand, and features the beloved kiwi. A bit ironic for an airline to star a flightless bird — they don’t even have wings! Wait, is a bird a bird if it doesn’t have wings? “Of course it is!!!” Jordyn shouts from the rafters.
Anyway, you can probably figure out how this ad campaign goes. Air New Zealand flies the flightless bird all over the world. It’s a brilliant ploy — using an adorable mascot to tell you all about the airline. We’ve seen all this before, but damn do they pull it off in a way that really makes us think that Pete the Kiwi could be the next big spokesbird.
