Do Ya Know?
Trending Stories
BFCM
šļø IsĀ āBlack NovemberāĀ a problem?
šļø Study: Consumers want toĀ go shopping IRL.
šø Times are tough. Brands areĀ playing it safeĀ this Cyber Monday.
AI
ā ļø Advantages and pitfalls ofĀ vibe marketing.
š AlmostĀ no one is clickingĀ on ChatGPT links.
šÆ Ads are coming to Googleās AI Mode:Ā hereās what they look like.
SOCIAL
āļøĀ LinkedInĀ denies gender biasĀ in determining post reach.
š Merry Glitchmas. Metaās ad platform isĀ going haywireĀ again.
MERCH
š¦ Heinz launchedĀ Leftover GravyĀ in a squeeze bottle.
š® Venmo and Taco Bell drop a limited-editionĀ designer taco holder.
š° The Betty CrockerĀ āSuperMoistā merch is shweet.
What We Learned
Monday: Google Ads has introduced a new metric, Original Conversion Value (OCV). It reveals the true, unadjusted revenue generated by campaigns. Unlike the standard Conversion Value metric, which incorporates adjustments like Conversion Value Rules or Lifecycle Goals, OCV strips all of these away. It can be tricky to separate real conversion value from Googleās automated adjustments. Here’s what OCV is helpful for.
Tuesday: A good search query tells search engines exactly what someone wants, why they want it, and how urgently they need it. And as SEO shifts toward conversational queries, AI overviews, and intent-driven SERPs, the quality of that signal matters more than ever. Instead of āCoffee,ā we want āBest light roast coffee for cold brew under $20.ā Great queries consistently share these three traits.
Wednesday: TikTokās new data suggests creator-led ads outperform traditional brand ads across every meaningful metric. At the same CPM, creator content drives a 70% higher CTR and a 159% higher engagement rate. Why? Because creators are native to TikTokās rhythms in a way brands rarely are. Here are the three core advantages creators offer campaigns.
The Conversation
š„ Trending in The Daily Carnage Facebook group:
“How do I know agency claims are legit? If I’m gonna spend $2-4k a month, how do I verify and make the best decision?”
š¬ Our community of experts says…
- “Ask to see samples and data. Portfolios featuring recent work are de rigeur. Ask for references.”
- “True story: you canāt.”
- “Any agency can show anybody theyāve ever worked with. It couldāve been a short term project, a one-time project, doesnāt matter. Their logo will be on the provider’s website.”
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āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.āĀ ā Danielle Blanchette, Digital Summit (2025)
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