Listen
NYTimes Thinks Email is the Next Best Thing
Not sure if you noticed yet, but we love email here at Carney. Shocking, we know.
Email marketing is an old, but underrated, marketing tactic. We think it’s about to explode. Today’s Listen explores the email marketing strategy of a little company you may have heard – The New York Times.
Here’s the most important stuff (timestamped to skip fluff):
- How NerdWallet’s VP of Content used a content-first approach to help build a $520 million company. (15:20)
- The New York Times’ email newsletters – in just a few years, NYT has garnered 13-million subscribers for their various newsletters. That’s crazy-good growth, even for a well-known company. (27:29)
- Trust Marketing – with all the #fakenews floating around these days, Trust Marketing can really set you apart. If you’re looking for a new marketing strategy, give this part a listen. (34:30)
Read
Top Facebook Updates You Need to Know
Facebook’s growing at an exponential rate on its way to world domination. Cue: diabolical laughter. It’s getting pretty hard to keep up with it. Just in the past month, Facebook’s made 12 updates, many of which change how people use its advertising features. That’s big news for us marketers.
In case you missed ‘em, here are the biggies (#3 will shock you):
- Advertisers are getting more control over their ad placements, like higher pre-campaign transparency
- Creating full-width ads for Audience Network (full-width ads increased user engagement by 58%!)
- Stricter rules against clickbait
- Optimizing your post’s target audience
- New Canvas Ads templates
- Value-based Lookalike Audiences
Read on to peep all the updates and how to utilize their full potential.
Watch
How to Create Blog Posts People Want to Read
When you start a business, chances are you’ll be advised to start a blog with it. Everyone’s on the blog hustle these days. Maybe you’re there now. Maybe you chug away on posts only to find out that no one’s really picking up what you’re laying down.
Neil Patel knows this problem firsthand, and he’s setting out to help you solve it in today’s Watch (a whopping 3 minutes long!) Here are a few of his tips:
- Write conversationally
- Keep paragraphs short
- Write a solid conclusion. Readers often go to the bottom of a post before reading the whole thing, so make sure your conclusion is dialed in.
- Use photos. Make sure they’re high quality, non-stock photos whenever possible.
- Be thorough and actionable. If your article is helpful, you’ll earn more respect – and fans!
“Content is king, but distribution is queen and she wears the pants.”
Jonathan Perelman
