Do Ya Know?
Top Posts of The Week
🦋 Is X really seeing a mass exodus of users post-election?
- 💡 When it comes to The Daily Carnage subscribers, 57% are not on Bluesky yet. 30.5% joined recently, 10% have been on the platform for a while, and 2.5% say it’s X or bust.
🤷 Report: Less than a third of consumers believe AI-powered experiences meet their expectations.
🪄 Wicked mistake… Mattel apologizes after printing a link to a porn website on its doll packaging.
- 💡 According to our poll, 70% of marketers think the many Wicked brand partnerships are too much, risking consumer fatigue.
👴 Infographic: A visual guide to who is still using Facebook.
✈️ La-Z-Boy seeks to ban reclining in airplane seats.
🚀 Instagram expands boosting to include more post types.
📺 Study: TV advertising can drive web traffic for first-time advertisers.
🥜 Duolingo, Nutter Butter, Scrub Daddy… should brands be so online?
🚗 Google Maps now lets you pick and paint your own virtual car.
🤝 Nice! LinkedIn adds “Open to Volunteer” option.
What We Learned
Monday: Recent data suggests that video posts on LinkedIn outperform text posts in reach and impressions. In fact, low-performing videos still garnered nearly three times the impressions of high performing text posts. Are you doing video yet?
Tuesday: Consumers want early outreach, multichannel touchpoints, personalization, and interactivity from your Black Friday/Cyber Monday campaigns this year, according to a survey by Sinch.
Wednesday: Small screens, big returns. New research by Snapchat, Dentsu, and Kantar on video consumption trends highlights the shifting preferences and implications for brands across screen sizes. Here’s what they learned.
Thursday: Pew Research surveyed 5,626 U.S. adults between February and June 2024, revealing these key trends in social media engagement.
The Conversation
Here’s what’s hot in our Facebook community this week:
“For those of you running early Black Friday deals, how are your sales going? We’re planning to hold back our big sale until BFCM weekend but my higher-ups just asked why weren’t considering pushing sooner.”
Our community of experts responded:
- “We were planning to launch Nov 19 and spontaneously decided to go live yesterday and seeing good early results (hospitality industry) — curious if we’ll lose steam though.”
- “I would go live now. This year Q1, Q3 and now Q4 is kind of a wash. Black Friday is now open-ended and earlier but Cyber Monday is the new Black Friday.”
- “I’m seeing more residential holiday decorating happening early this year. Probably opportunity for early BFCM promos—just TBD if it’s sustainable through the end of the quarter.”
- “Push it early so your competitors who ARE, aren’t stealing your market share. Also, if you’re going to do deeper deals for BF, you can take people out of the market and make better margins for the month.”
- “It’s a shorter window this year. Go for earlier but be strategic. I’ve gotten some things spaced out so we have deals that will push out every week to stay fresh.”
Classifieds
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Maple Bourbon Smash
Ingredients
- 1/2 oz pure maple syrup
- 1/2 oz fresh orange juice
- 1/4 oz fresh lemon juice
- 4 dashes of Angostura bitters
- 1/2 orange wheel
- 2 oz bourbon
- Ice
- 1 1/2 oz chilled seltzer
Steps
- In a rocks glass, combine the maple syrup with the orange juice, lemon juice, and bitters.
- Add the orange wheel and lightly muddle. Add the bourbon and stir well.
- Fill the glass with ice and top with the chilled seltzer.
Did Ya Know?
Answer: 2007.
And everyone has had a favorite John Lewis Christmas advert ever since.
Unfortunately, this year’s campaign about two sisters released to mixed reviews, with many consumers feeling that the brand abandoned its sentimentality for heavy-handed consumerism.
