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Be in the Know
- Amazon makes its same-day delivery service faster in U.S. cities
- Apple Stores to host over 5,000 female-focused sessions in March for International Women’s Day
- Robinhood experienced two major outages in two days
- YouTube Updates: Mid-Roll Ads Editor and Notification Analytics
12 Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign
Bet y’all didn’t know the average lifespan of a website is 2 years and 7 months. The things ya learn. Orbit Media is bringing to light the most common content marketing mistakes seen in website projects.
We have 12 points to get through so we are jumping right in!
1. Don’t Design without regard to functionality and development. An effective website has the ability to
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- Rank in search and nudge your visitors toward desired actions
- Seamless functionality and data processing across platforms
- Manage your website post-launch with the ease and flexibility
- Be mobile-friendly
- Bring in target audience traffic and convert potential customers
2. Do check and preserve existing page rankings. Take note of what your website currently ranks for and page performance. Use tools like Ubersuggest, Moz, or SEMRush. Then communicate that info with your content and dev teams to preserve rankings, especially if the URLs change.
3. Do trash underperforming content. Get rid of outdated, under-performing content to eliminate wasting time replicating lame content, and offer only the highest quality content for visitors in your new site.
4. Don’t work on design and copy separately. Design and content (copy) need to be a collaborative effort. For example, long-form blog content may perform better in search, however, core web pages favor punchy copy broken up with visuals. Keep that in mind when planning your content mix and appropriate layouts for pages your site.
5. Don’t underestimate stakeholder input, timelines, and revision rounds. A new website takes seriously serious collaboration. Establish clear goals and a project manager to coordinate the process and adhere to a timeline and budget.
6. Don’t ignore metadata. Every page should have a title, meta description for SEO. This way you’ll rank in search for your target terms and can help convert a searcher to a site visitor.
Okay, so we got through half of the tips from Orbit Media. You know what to do to get the rest!
Moz
Is there a smarter way to do SEO? Moz seems to think so. This all-in-one SEO tool can help your team with…
- Conduct site audits to uncover technical SEO issues and get recommended improvements
- Track the performance of traffic-driving keywords across 170+ search engines
- See metrics to any site in seconds including anchor text and domain authority
- Discover keywords to target along with difficulty scores, competitor research, and SERP analysis
Watch
Eat Them To Defeat Them
The year is 2020. Vegetables are everywhere. In your home. At the store. Literally living underground waiting until the right moment to reveal themselves. This is our reality.
Veg Power is enlisting kids to join the fight against vegetables – by eating them. There’s strength in numbers, so lettuce join together to beet them.
“A sobering thought: what if, at this very moment, I am living up to my full potential?”
Jane Wagner
