Boring will put you out of business

News

Be in the Know

WeWork releases its IPO filing. Any guesses?
The podcast battle is on. Pandora releases an open call for all podcast creators.
Facebook is simplifying group privacy setting s and adding admin tools for safety.
Flying high with VR. British Airways is testing VR entertainment on first-class flights.

Tactics

Get Pumped Up

We’re mixing it up with the tactics section today and going straight inspirational.

Why?

Because sometimes you just need to get fired up. Enjoy the following quotes from some of the top marketers in the game.

“Data is omnipotent. Acting upon data is the only effective way to make informed marketing decisions. If you know and understand your data, you can adjust your marketing accordingly.” Larry Kim-CEO of MobileMonkey

“The person who gives value first has the leverage.” Gary Vanyerchuck – CEO of VaynerMedia

“It doesn’t matter how sophisticated your funnel is – people simply aren’t going to convert if you don’t spend the time to create something people want, explain it to them in a way that’s clear and compelling, and do it all through the delivery of an experience that your prospects and customers will connect with.” Brad Martineau – Co-Founder & CEO of SixthDivision

“Stop selling. Start helping.” – Zig Ziglar

“A click-worth title is actually worth a lot more than just a perfectly keyword-targeted title.” Rand Fishkin – CEO of Moz

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil Patel

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

“Think about what the user is going to type” – Matt

“Marketing is no longer about the stuff that you make, but the stories you tell.” – Seth Godin

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo

“Boring will put you out of business in 2019.” – Billy Gene Shaw

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