Boringgg 🥱

News

Be in The Know

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🌶️  Chili’s marketing is killing it right now.

📖 Marketers lean into storytelling over branded content to combat ad fatigue.

🛒 Google Merchant Center now recommends that you add the product’s brand name in title.

📊  Infographic: an Ad Quality Control Checklist.

🤖 AI job interviewers are going viral on TikTok.

Tactics

Is Your Content Interesting?

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The biggest problem in content today isn’t a lack of substance. It’s sameness.

So, how do you keep readers awake?

Here are 8 ways to make content interesting:

1. Replace bias with data. Audiences sniff out self-promotion. Ground your message in real research or proprietary insights.
2. Source from the ground. Go beyond Google. Interview experts, clients, and internal teams.
3. Use real stories. People remember people. Personal anecdotes > generic claims.
4. Include raw visuals. Skip polished design in favor of real artifacts like screenshots and templates.
5. Pick a unique angle. Find unexpected ways into common topics. Surprise earns clicks.
6. Lead with the takeaway. Start strong. Don’t bury your best insight in the third paragraph.
7. Build strong arguments. Structure matters. Use logic, counterpoints, and synthesis—not just opinions.
8. Lurk on Reddit. It’s a pulse-check on how people actually think, talk, and complain.

Head to From Reads to Leads for more.

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Tools

NotebookLM Mobile

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Auditory learners… are you listening? Google Labs has launched the official NotebookLM app for iOS and Android.

Now, you can listen to Audio Overviews on the go, even offline. The app lets you interact with the hosts in real time, asking questions or steering the conversation.

You can also add sources on the fly. Just tap the share icon when viewing a website, YouTube video, or PDF, and send it directly to NotebookLM.

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Classifieds

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Campaign

A Race to Relish

Oscar Mayer is revving up six of its iconic Wienermobiles on the oval ahead of the Indianapolis 500 with the debut of the “Wienie 500″ this Friday.

Each Wienermobile will represent a different U.S. regional hot dog, from the Chi Dog (Midwest) to the Sonoran Dog (Southwest). It’s the first time in over a decade that all six hot-dog-shaped vehicles have gathered in one place.

The event is part of Oscar Mayer’s partnership with the Indianapolis Motor Speedway, where the brand has been named the Official Hot Dog of the Indy 500.

Expect custom racing suits, a winner’s trophy in the “Wiener’s Circle,” and a condiment spray celebration, whatever that is.

Stream it on the Fox Sports app and @INDYCARonFOX.

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