• Mailchimp released a series of absurd ads for its latest campaign about taking the guesswork out of your marketing
• The Body Shop is changing its skincare marketing and no longer using the term “anti-aging”
• LinkedIn released its top 20 most in-demand skills and some improvements on its job search features

Monday: The Carney Team was enjoying a werk-free Labor Day. So no Monday Carnage for you.

Tuesday: Loyalty programs can be great teaching tools for a brand. They can be used to directly ask questions, utilize buying behavior, and test out suggestions. But a modern loyalty program isn’t as simple as a punch card and a freebie. Forbes put together examples and details for how to build a modern loyalty program.

Wednesday: Conversion rate optimization (CRO) is one of the go-to metrics to focus on when you want an increase in leads and to create a structured approach towards your potential customers. UserGuiding put together a big ol’ list – 50 of the latest CRO stats and trends.

Thursday: How timely, personalized, and relevant is your email marketing? If you aren’t using automated workflows, you probably can’t give yourself too many gold stars for those things. Search Engine Journal put together 5 essential email marketing automated workflows that you should know about so you can make sure your emails stay efficient.

Meg asked, “… and for today’s #ProblemsOnlySocialMediaPeopleThinkAbout. When the Queen dies are we rescheduling posts? Please note, I mean this with all the respect in the world.”

Gracie posted, “I’m looking for an online copywriting course recommendation. Something that focuses on email marketing, social copy, and current best practices. Thank you!”

Mary wrote, “My company is working on an internal podcast for our fellow employees to hopefully aid in engagement and connection as we grow. Does anyone have experience with this, specifically advice on how to roll it out? We already have a few episodes recorded and ready to go, but I want to present it in a way that’s exciting and not hokey.”

Cynthia asked, “In your professional opinion, what are the best “skills tests” for (1) PR manager and (2) social media position?”

Summer ain’t over. We’ll keep pretending if you will.

INGREDIENTS

• 1 oz dark rum
• 1 oz light rum
• 1 oz banana liqueur
• 1 oz blackberry liqueur
• 1 1/2 oz pineapple juice
• 1/2 oz lime juice
• Splash of grenadine
• Pineapple and blackberries

Steps

1. Add ice to a shaker then pour in all liquid ingredients.
2. Shake until chilled through then strain into a glass filled with crushed ice. Garnish with pineapple and blackberries.
3. Enjoy and run away from anything that isn’t a summer vibe.

Recipe by Delish

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Who coined the term “Brick and Mortar” business? 

c. Charles Dickens

In his book Little Dorrit, he referred to “brick and mortar businesses.”