Brick by Brick 🧱 - Carney
The Daily Carnage

Brick by Brick 🧱

Building up your email and conversion strategy, one tactic at a time.

For the History Buffs

(psst –– check out the answer to today’s trivia down below)

Who coined the term “Brick and Mortar” business?

Top Posts of the Week

What We Learned

Monday: The Carney Team was enjoying a werk-free Labor Day. So no Monday Carnage for you.

Tuesday: Loyalty programs can be great teaching tools for a brand. They can be used to directly ask questions, utilize buying behavior, and test out suggestions. But a modern loyalty program isn’t as simple as a punch card and a freebie. Forbes put together examples and details for how to build a modern loyalty program.

Wednesday: Conversion rate optimization (CRO) is one of the go-to metrics to focus on when you want an increase in leads and to create a structured approach towards your potential customers. UserGuiding put together a big ol’ list – 50 of the latest CRO stats and trends.

Thursday: How timely, personalized, and relevant is your email marketing? If you aren’t using automated workflows, you probably can’t give yourself too many gold stars for those things. Search Engine Journal put together 5 essential email marketing automated workflows that you should know about so you can make sure your emails stay efficient.

Join the Conversation

Meg asked, “… and for today’s #ProblemsOnlySocialMediaPeopleThinkAbout. When the Queen dies are we rescheduling posts? Please note, I mean this with all the respect in the world.”

Gracie posted, “I’m looking for an online copywriting course recommendation. Something that focuses on email marketing, social copy, and current best practices. Thank you!”

Mary wrote, “My company is working on an internal podcast for our fellow employees to hopefully aid in engagement and connection as we grow. Does anyone have experience with this, specifically advice on how to roll it out? We already have a few episodes recorded and ready to go, but I want to present it in a way that’s exciting and not hokey.”

Cynthia asked, “In your professional opinion, what are the best “skills tests” for (1) PR manager and (2) social media position?”

Rum Runner

Summer ain’t over. We’ll keep pretending if you will.


  • 1 oz dark rum
  • 1 oz light rum
  • 1 oz banana liqueur
  • 1 oz blackberry liqueur
  • 1 1/2 oz pineapple juice
  • 1/2 oz lime juice
  • Splash of grenadine
  • Pineapple and blackberries


  1. Add ice to a shaker then pour in all liquid ingredients.
  2. Shake until chilled through then strain into a glass filled with crushed ice. Garnish with pineapple and blackberries.
  3. Enjoy and run away from anything that isn’t a summer vibe.

Recipe by Delish

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Ads from the Past

1890, Singer

Did Ya Know?

Who coined the term “Brick and Mortar” business? 


c. Charles Dickens

In his book Little Dorrit, he referred to “brick and mortar businesses.”


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