Be in the Know
The Power of the FAQ
“You’ve got questions, we’ve got answers.”
Bonus points if you remember the company that trademarked that slogan (*answer at the bottom*).
Do you really have answers though?
Today, we’re talking about the importance of your FAQ page.
Why is the FAQ page so important?
Because it shows that visitors are moving through your sales funnel. They’ve already shown interest by clicking through to your FAQ page and now they’re entering the consideration phase.
So, if you really want to seal the deal, you need to take your FAQ page seriously. Don’t look at it as just another page. Instead, think about designing and writing your FAQ page to drive conversions.
Alright, let’s pull up those FAQ pages and dive into optimizing them for conversions.
- Ask the right questions: Your FAQ page is not the place to display when your company was founded or your founders’ favorite hobbies. It’s all about asking the right questions because the last thing you want to do is confuse your readers. If you’re looking for the ‘right questions,’ turn to your customer emails, live chats, and submission forms for inspiration.
- Simplify the navigation: Think about user experience here. Is your FAQ page easy to find? What’s the format like? Is it a long list or is it broken into categories? Try to simplify the experience as much as possible for your visitor. Allbirds does a great job at breaking down their FAQ page.
- Keep your answers short: Attention spans are short. You know that. Keep your answers clear and concise. The goal is to keep everything broad enough to appeal to as many people as possible.
- Offer added support: Despite your best efforts, people will always have more questions. Your goal is to give them options. We recommend adding a live-chat feature or your phone number at the bottom of your FAQ page.
*Answer: Radioshack 1994.
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