Be in The Know
🚨 Report: Brands could be spending three times too much on social.
🌮 Taco Bell’s new Decades Menu brings back iconic items from its first 50 years.
☀️ Behind the social success of Teletubbies HQ.
💡 Google has released a comprehensive guide to help users better leverage Google Trends.
🕷️ Dunkin takes a turn at unhinged marketing with Spider Donut.
📞 Heineken’s app turns any phone into a Boring Phone.
🖻 Google updates Favicon guidelines for search results display.
Checklist: Are LinkedIn Ads a Good Fit?
On Friday, we shared a discussion about LinkedIn ads from our Facebook community.
Building on that, here’s a 10-step checklist to know when LinkedIn ads are likely to be a good fit for your business:
- You’ve achieved product-market fit. Without clear targeting, a defined core offer, price point, and value proposition, LinkedIn can be a costly research tool.
- Your target audience is active on LinkedIn. Just because you can target them doesn’t mean they’re logging in frequently enough to see your ads.
- Average Contract Value (ACV) exceeds $8,000. LinkedIn ads can be pricey, with lengthy sales cycles. Higher ACVs help ensure your pricing supports this investment.
- A website or landing page that already converts. You need a well-optimized site that can handle traffic and turn visitors into leads or customers.
- Monthly budget of at least $3,000 for 3 months. LinkedIn’s CPCs are high, so sustaining a consistent presence is necessary to guide your audience through different messages and stages of the buyer journey.
- An established performance across other channels. LinkedIn ads should be part of a broader marketing strategy, complementing efforts on SEA, SEO, email, affiliates, and organic social—not the sole focus.
- A well-set-up LinkedIn company page. Ideally, your LinkedIn page has informative content, regular posts, and over 1,000 followers.
- You have a CRM. This helps you manage leads and track engagement effectively.
- Bonus: Someone on your team actively posts on LinkedIn.
- Bonus: You have a highly visual product that performs well with image and video formats.
Get the full guide to LinkedIn ads from MRR Unlocked.
Q for You
Rebrandly
Sometimes you can tell a lot about a brand by the links they share. Crazy long URLs? Ew. Generic short links? Eh. Rebrandly is an easy peasy platform that helps you manage, build, and track your links. It’s not just for short links, Rebrandly has:
- Branded URLs
- UTM builders
- Link retargeting
- Mobile deep linking
- URL conditional routing
- Customizable reports
- Browser extension
Put your brand out there, even in your links. Get linking today!
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Doritos in Space
Doritos has released the first ad shot in space.
The spot features four astronauts—aboard a SpaceX Dragon capsule during this summit’s Polaris Dawn mission—munching on a specially formulated version of Doritos mini Cool Ranch chips while in orbit.
The limited edition, “safe for space” Doritos will help raise funds for pediatric cancer research at St. Jude’s Children’s Hospital (in addition to a $500,000 donation from the brand).
Talk about launching a campaign.
