Be in the Know
- Cautionary Ales: Brew Dog has been pushing their luck with ad rules lately from contests to health claims
- Bands as Brands? Between merch, publicity, and entertainment, KISS could become something else entirely one day
- Kim Kardashian is making a new brand but shutting down KKW Beauty in the meantime
- Chipotle had a clever giveaway for those watching the NBA Finals using TV ads with codes
How Do People Like to Text with Brands?
“Heyyyy 😉 lol” is not the texting we’re talking about here. In a recent survey, MarTechSeries asked a bunch of Americans how they feel about texting for brand messaging. Let’s go over the results and how to best navigate SMS marketing.
55% Americans prefer a lower-pressure approach for text messages from brands. What’s that mean? Most peeps are ok with brands using slang and casual tone of voice. But choose your words carefully.
Most recipients are fine with what the kids are saying these days. But watch the abbreviations and ease up on the exclamation points!!! Over 64% dislike it when brands abbreviate words and too many exclamation marks make them want to opt out.
72% of the group said they opt out of texts from a brand after receiving messages too frequently. BUT texts are becoming a new necessity to users.
The biggest reasons people actually LOVE texts from brands:
- Appointments
- Order arrivals
- Cart reminders
- Subscription reminders
- Promo Codes
The things they’re not too crazy about:
- Review solicitation
- Re-order prompts
- Motivational messages
So in summary, keep your texting breezey but be careful not to get too casual. For more stats and insights, check out the full MarTechSeries report.
Q for You
Google PageSpeed Insights
Check the speed and usability of your site on multiple devices instantly! This little developer tool by Google grades your site’s performance on a score from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements. Just enter a URL and go!
Wanna Play 21 Questions?
We ask you guys questions all the time! It’s our way of getting to know you better and helps us give you more stuff we know you’ll like instead of guessing.
Wanna do the same for your audience? Ask them 21 questions, 3 questions, 100 questions! It’s all up to you with Scalemail Polls. Let us easily integrate this poll system into your existing email or site and start getting interactive Q’s and insightful stats on your audience.
Let’s talk so you can start playing the question game!
Watch
No judgment, man
That’s the beauty of your home: you can do whatever you want in the privacy of it. You can’t do all the weird habits you have out in public. McDonald’s knows it. It’s what this UK ad for McDelivery is all about. Your sauce stash, your Big Mac habits, no one’s there to shame you except maybe your loved ones, or pets. But they’ll love you anyway. Hopefully.
“All my big mistakes are when I try to second-guess or please an audience. My work is always stronger when I get very selfish about it.”
David Bowie
