On this day, we recognize a monumental step forward. 155 years ago, Major General Gordon Granger came to Galveston, Texas to share the news that the war was over and the enslaved were free.
While you’ll still find a recap on this week’s marketing lessons. We invite you to do more. During this significant day in American history, take time to reflect, educate, and connect.
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What We Learned This Week
Monday: iMPACT gave us 20 ways to boost your energy and productivity at work. After likening personality traits to those of different animals, iMPACT told us to keep up with water intake, energize after lunch with a short walk or gym workout, feast on energy-boosting foods, and boost your mood and energy with a work playlist.
Tuesday: Unbounce reviewed good conversion rates for landing pages. They broke down some points from their 2020 Conversion Benchmark Report with pointers such as:
- Look at how you’re communicating with your audience.
- Evaluate the length of your landing page.
- Relate to your audience through emotion.
- A/B testing is the best way to confirm your efforts.
Wednesday: Sendpulse brought 20+ killer tips to promote your online store. They provided tips related to SEO, Facebook, Google, Email, and TikTok.
- SEO Tip: The window into a page, the title tags and meta descriptions should be precise, understandable, and natural.
- Facebook Tip: The fewer steps customers need to take, the higher chance they will make a purchase.
- Google Tip: Add your goods to Google’s Merchant Center and let users see all there is to know about your store.
Thursday: SproutSocial reviewed what marketers need to know about GDPR and social media. In a nutshell, GDPR is meant to give folks peace of mind and more ownership of their data. Be sure to emphasize trust throughout your marketing efforts, avoid a data breach by cutting loose ends on social media security, and strive to build customer relationships through multiple touchpoints.
10 Ways to Celebrate Juneteenth
- 2020 Juneteenth Music Festival: The World’s First Virtual Global Freedom Festival
- Set some time aside as an opportunity to hold a listening session and conversation about race for your time or organization.
- National Museum of African American History & Culture
- Make it an annual day of reflection or conversation that celebrates emancipation but also to highlight progress at your organization.
- As a business, celebrate and recognize the contributions of your Black employees, leaders, and stakeholders.
- Sign Change.org petition to make Juneteenth a national holiday.
- Listen to and recommend books or podcasts that contribute to the learnings of Black history and culture.
- Show support using personal or company social media platforms to celebrate Black culture and Black history throughout the day.
- Learn about what brands are making a difference in celebration of Juneteenth.
- Support Black-owned businesses and donate to non-profit organizations.
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“If the cruelties of slavery could not stop us, the opposition we now face will surely fail. Because the goal of America is freedom, abused and scorned tho’ we may be, our destiny is tied up with America’s destiny.”
Dr. Martin Luther King, Jr.