Check Your List Twice ✍️ - Carney
The Daily Carnage

Check Your List Twice ✍️

It’s holiday planning season.

Be in The Know

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⚖️ So it begins. TikTok faced tough questions from a federal appeals court yesterday.

🥃 Ebon Moss-Bachrach’s sponcon moment for Johnny Walker at the Emmys got mixed reviews from viewers.

⚓ Captain Morgan is setting off on a season-long, NFL-themed scavenger hunt.

😍 Infographic: The most loved (and hated) email, messaging, and social apps by country.

🙌 Finally. TikTok is testing a “Delete & Re-edit” button.

Firefly Hand holding a megaphone announces sales and discounts, on a vibrant orange background. Mark

Meta’s Checklist for Holiday Marketing Planning

👀 Sponsor this spot to share your content with our community.

Meta shared some marketing to-dos to to get done before this holiday season:

  • Start planning today. Identify key moments and launch campaigns early. Kick off advertising efforts in September to capture early bird shoppers.
  • Curate a gift guide. Put a little time into a well-curated seasonal gift guide or peak season catalog.
  • Diversify. Avoid ad fatigue by using a variety of creative formats like videos, images, and carousels.
  • Run early A/B tests. Test different variables—like creative, target audience, or placements—to see what works best and lower your cost-per-result (CPR).
  • Try Advantage+. Use Meta Advantage+ shopping campaigns to drive online sales efficiently, attract new customers, and grow your base. Use Advantage+ Catalogue ads to promote relevant products to users who have browsed your site or app using catalogue ads.
  • Try video. Capture attention with mobile-friendly video ads or Reels to delight new audiences.
  • Set up Conversions API. This helps you improve targeting, reduce CPR, and measure success more accurately.
  • Connect with shoppers. Use Messenger, Instagram Direct, or WhatsApp to create meaningful interactions with holiday shoppers.
  • Try Lead ads. Collect information before the holidays start for retargeting during your peak campaigns.

Grab Meta’s PDF for reference.

Smash or Pass 👍/👎

Figma has unveiled a whimsical new brand identity featuring abstract iconography.

Figma Brand Identity 2024

InLabels

InLabels

👀 Sponsor this spot to share your product or service with our community.

Have you been in your LinkedIn inbox lately? Scary place.

This is a Chrome extension that enables you add custom, colored labels to your LinkedIn messages—like “Follow Up” or “High Intent”—so you can filter and find what you need, when you need it.

Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Ireland Halloween

Eerieland 🇮🇪

Let’s go lads, a new slogan just dropped for Ireland: the home of Halloween.

Tourism Ireland is having a craic with a new campaign to reinvigorate its off season and reclaim the spooky holiday, which originated as a Celtic tradition 2,000 years ago.

The black-and white spot features stark, sweeping views, lively people, turnip jack-o’-lanterns, and some costumes that would scare the piss out of ya.

Ads from the Past

Honda, 1970

Honda, 1970

Carnage

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