Be in the Know
- MiraLAX is reforming “Workstipation” because not many people are thrilled to use office bathrooms
- Hidden Valley Ranch’s lab-made “ranch diamond” could be yours if you check it out on eBay
- Bushmills Irish Whiskey released a St. Patrick’s Day drink by order of the Peaky Blinders
- Chili’s launched an eCommerce store in honor of their 47th birthday
Optimizing Your Site for Google’s New UX Criteria
Google designed Core Web Vitals to improve the speed, interactivity, and layout of a site’s pages. So if you follow these Core Web Vitals, your site will be looking good in the eyes of Google. Who doesn’t want that?
Here’s what to know about Google’s Core Web Vitals and their UX criteria.
What Are the Core Web Vitals?
There are three Core Web Vitals that Google measures for a page’s user experience:
- Largest Contentful Paint (LCP): This measure looks at the time it takes for a page’s main content to load. Ideally it should load within 2.5 seconds.
- First Input Delay (FID): This measure is the amount of time it takes your page to become interactive. This should take no longer than 100 milliseconds.
- Cumulative Layout Shift (CLS): This measure is for visual stability and looks at how often a user experiences unexpected shifts in a page’s content. Google has a layout-shift score, from the Google Search Console Core Web Vitals Report. The target is less than 0.1, with a score of zero being ideal.
So What Steps Can You Take to Please Google?
- Implement lazy loading for your less essential content.
- Compress and optimize your visuals for better load times.
- Keep design simple and avoid bloated templates.
- Know your largest on-page element the best to keep your main content fast.
- Test your site on mobile (duh) for CTA functions and enabling Accelerated Mobile Pages.
Wanna see how your site is doing so far? Try Google’s PageSpeedInsights.
Check out the full UXmatters article to learn more about optimizing your site and the Core Web Vitals measurements.
Q for You
TikTok, Instagram Reels, YouTube Shorts, website visuals –– the need for strong video content never ends.
Finding the right editing tools depends on what you need, but Vixer seems to be the fixer (we’ve already slapped ourselves on the wrists for that rhyme). It has all the essentials right from your phone. Here’s what the free editor gets you:
- Trim, resize, and merge videos.
- Add lighting effects, adjust the brightness, or add filters.
- Share your videos directly from the Vixer app to your top platforms.
- Edit sounds by removing the background noise, adding music, or adding voice-overs.
- Add text overlays.
Check the free and pro versions out to see how it works for your video editing.
Speaking of Websites...
It’s not easy keeping up with the fast world of the internet. Luckily, that’s what agencies are for.
Carney is a digital dynamic agency with an agile dev team that turns ideas and designs into fully functional and innovative experiences.
And we don’t stop at websites. We do custom software & app development, third-party platform integrations, database setup & administration, API development, email & blog templates, personalized data reporting. Basically, we make digital dreams comes true.
Make yourself. At home.
It’s funny what a little pause does to a phrase. IKEA Canada did what IKEA does best with their ads: make you warm and fuzzy over home objects. This time around, they focused on how your home is where you get to explore yourself the most, as children and adults. Hobbies, passions, projects can all be done or discovered under an IKEA-decorated roof.
Ads from the PastAds from the Past