Do Ya Know?
Top Posts of The Week
- TikTok released a 2023 Holiday Marketing Playbook to help you plan.
- These paid video strategies work for luxury brands on LinkedIn.
- Infographic: 86% of consumers trust UGC over influencer marketing.
- Pack your lunch tomorrow: The Tupperware x Vera Bradley product line is adorable.
What We Learned
Monday: If your YouTube account is basically a brand video graveyard, you’re missing out on the potential for video ROI, brand awareness, traffic, and audience growth. Here’s how to revive your channel.
Tuesday: Researchers introduced participants to fake products intended to prevent harmful consequences, like a skin rash. Counterintuitively, participants seemed unable to fully separate the products from the harmful side effects they prevented, resulting in negative attitudes. Here’s how to address this phenomenon in your copywriting.
Wednesday: Meta has updated its Performance 5 framework to optimize Meta ad performance. Check out these 5 best practices and case studies.
Thursday: Amid growing privacy concerns and the impending death of third-party cookies, here’s how Pinterest can provide marketers with high-quality audience prospects.
The Conversation
David asked, “What color would you choose if you were trying to convey exclusivity and prestige?”
Chavie asked, “I would love to hear from people who have experience presenting in a booth at large industry expos/trade shows. Your best tips, advice, lessons learned?”
Chelsea asked, “Google Ads Question: where did search terms reports go under the Insights tab for Performance Max campaigns?”
Moira asked, “Do any of you present to non-marketing audiences on marketing/social media-related topics?”
Thai Basil Sangria
Ingredients
- 1/4 cup sugar
- 1/4 cup water
- 8 Thai basil sprigs
- Zest of 1 lemon, peeled in 3-inch strips
- Zest of 1 orange, peeled in 3-inch strips
- 2 bottles chilled Pinot Grigio
- 3/4 cup brandy
- 1/2 cup fresh orange juice, strained
- Ice
- Chilled club soda
- 12 thin orange slices, for garnish
Steps
- In a small saucepan, combine the sugar and water and bring to a boil, stirring to dissolve the sugar. Remove the saucepan from the heat. Add the basil sprigs and lemon and orange zests. Let the syrup stand, stirring often, until cooled to room temperature, about 20 minutes. Discard the basil sprigs and zest strips.
- In a large pitcher, combine the basil syrup with the wine, brandy and orange juice. Pour the sangria into ice-filled glasses, top with club soda and garnish each drink with an orange slice.
Recipe by Food & Wine
Did Ya Know?
Answer: Absolut Vodka launched advertising campaigns featuring same-sex couples and sponsored LGBTQ+ events in the 1980s.
