Be in The Know
Amazon shows off an immersive 3D shopping experience for the holidays.
Google launches curation service in its ad manager to help agencies find deals.
United Airlines has partnered with Starlink to provide free, satellite-powered wi-fi to flights.
Consumers and brands alike are engaging more with Meta’s AI products.
X has started selling branded merch.
The theme for this year’s Starbucks holiday cups is “Merrier Together.”
Navigating the FTC’s “Click-to-Cancel” Rule
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The FTC is overhauling its “Negative Option Rule” for subscription-based businesses, introducing new requirements like the “click-to-cancel” feature, which could be enforced by March 2025.
These changes aim to make canceling subscriptions as easy as signing up, protecting consumers from unwanted charges on auto-renewals and trial-to-paid subscriptions.
Complying with the FTC’s Click-to-Cancel rule doesn’t mean losing customers. A smooth cancellation process can actually strengthen customer relationships.
Here are some tips:
- Ensure your billing and subscription systems are connected, so cancellations are processed immediately, meeting the FTC’s requirements for ease.
- Add a one-click cancellation button that’s as easy to use as the sign-up process. This helps maintain a positive customer experience, even when they choose to leave.
- Use the cancellation page to gather optional feedback. Asking why customers leave can offer insights for retention strategies.
- On the cancellation page, consider offering options like a subscription pause instead of outright cancellation. These choices encourage retention without adding complexity.
Check out Chief Marketer’s guide to learn more.
Q for You
Election Day Freebies
In lieu of a tool today, here are some brands offering free stuff to get you through Election Day:
- Get a free glazed donut at Krispy Kreme, and pick up an “I Voted” sticker here, too, if your polling location doesn’t have ’em.
- Take your “I Voted” sticker to Johnny Rockets for a free milkshake with any purchase.
- Grab a free frozen yogurt at IKEA with this coupon.
- Take a free Lime scooter or bike ride to the polls by entering the code VOTE2024 at checkout.
- Get half off your Lyft rideshare, bikeshare, or scooter ride between 5 a.m. and 10 p.m. local time with the code VOTE24.
- Get 50% off your Uber ride to a polling place during voting hours.
- Your “I Voted” sticker gets you 15% at Yogurtland or a free non-alcoholic drink at Lazy Dog.
While we’re at it, here’s a brief history of the “I Voted” sticker.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Kevin Saves Christmas
The UK’s beloved ALDI spokescarrot, Kevin, has returned for the ninth Christmas season after much speculation.
For this year’s action-packed campaign, he’s joined by his wife Katie and tasked with the mission of saving the holiday spirit from mischievous humbugs.
It’s a blockbuster of a spot. There’s even a booby joke!
