Be in the Know
- It’s that time of year again: The season of Starbucks and Dunkin’ fighting for the PSL crown
- Mexico has banned animal testing for cosmetic products (and they’re the first country to do so in North America) 🐰
- The French shoe brand Distance made a campaign of runners getting caught on traffic cameras for “speeding”
- Nike gave their US head offices a mental health week off as more companies prioritize mental health for their employees
Repurposing Content for Social Media
Getting your social media content to rank high in any platform’s algorithm is like trying to hit a moving target. Relevance and timing is everything, but coming up with content to feed the beast usually ends with brands sacrificing quality over quantity.
This is when repurposing content comes in handy for marketers spinning their wheels. You take your best stuff and put it back out there for a number of reasons. The big benefits for marketers to repurpose content are:
- Reinforcing brand messaging
- Boosting SEO and driving traffic
- Reaching new audiences and supporting new leads
Sounds good, right? Well don’t think that it’s as easy as a copy and paste job. Repurposing content is a strategic balance and not all content is meant to be repeated. As with everything marketing move, it should be goal-focused and relevant to your audience.
Some basics: Find your best-performing content first and then reformat it across different channels.
Some specifics:
- Steer the conversation: The best way to do this is to ask your audience a question. And your content is the answer.
- Make it video-worthy: Turn your long-form blog content into bite-sized video or audio that your audience can consume easier.
- Make it GIF-worthy: Already have video content? Chop your most interesting visuals into GIFs for social posts.
- Make Images from Inspo: Get inspiration from your own written content and turn it into a visual of some kind using quotes, headlines, or stats.
There really are endless ways to take your top posts and find new ways to get them in front of your audience. Check out Sprout Social’s full post for more ideas and details about repurposed content.
Q for You
Metigy Creative Services
Did you know images on social channels like Facebook receive 352% more engagement than link posts? Metigy’s Creative Services were built with you in mind bringing visually engaging graphic design to your business so you can capture the right kind of attention and engagement across your social media and marketing efforts.
Take care of your graphic design needs by sourcing on-brand social media content with Metigy.
Access a world of on-demand graphic design, to help you elevate your social media posts and have your own professional designer in your team at a cost that suits you.
Save time and money managing the end-to-end process of design briefing through to content publishing all in one place – it’s accessible, affordable, and fully integrated with Metigy.
Hello from Carney 👋
If you like our newsletter, you might like the other work we’ve done for our brands.
We’ve built and run newsletters for clients, redesigned websites, tackled branding & rebranding initiatives, recorded podcasts, filmed videos, and a whole lot more of this fun stuff.
Whenever you’re ready for your next big digital project, Carney will be ready, too.
Watch
Brad’s Beans
Have you ever seen coffee beans look so cool? De’Longhi launched their new campaign that includes their new global brand ambassador: Brad Pitt. This ad takes a literal journey from beans, to cup, to Brad’s armchair. It’s a pleasant ride!
The real question is: Are we gonna see a coffee ad showdown between Brad Pitt drinking De’Longhi and George Clooney drinking Nespresso (with Danny Devito for backup)?
