News
Be in The Know
- This is the Meta Lattice—or what Meta uses to predict ad responses through AI.
- Benchmark: Paid search conversion rates are down across almost every industry.
- An AI-powered search experience is coming to Amazon.
- Infographic: How does your work-life balance compare to that of famous creatives?
Tactics
7 GTM Stategies
A go-to-market (GTM) strategy—or your plan to get customers to buy a product or service through product launches, rebranding, or exploring new markets—depend on a mix of these 7 motions:
- Inbound-led: In this approach, content marketing through paid, organic, social, and email channels qualifies and routes leads to sales.
- Outbound-led: This is a coordinated and targeted account-based outreach led by sales development representatives, 1:1 advertising, and content hubs.
- Product-led: This strategy relies on the product itself to drive growth, adoption, and customer acquisition, rather than relying heavily on traditional marketing and sales tactics.
- Channel-led: This approach leverages a network of distribution channels—like resellers, partners, and affiliates—to educate and support customers.
- Event-led: Conferences, trade shows, webinars, and workshops promote and showcase products or services to a targeted audience in order to generate leads, build brand awareness, and foster connections.
- Community-led: This approach builds a community of experts, influencers, and customers around a transformative idea by nurturing relationships, fostering user engagement, and empowering to become advocates.
- Ecosystem-led: This strategy leverages the collective value and reach of your ecosystem—or a collection of complementary products and services—to attract and retain customers, drive mutual growth, and provide a seamless solution to the market.
Check out MarTech for the recommendations and metrics you need for a successful GTM strategy.
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Tools
Notocat
With Notocat’s Notion page template, you can manage, write, send, and track fully responsive newsletters directly from your Notion workspace. It’s clean, simple, and seamlessly integrated.
Watch
Hard Iced Tea, Obvi
In the wake of what feels like every beverage brand releasing an alcoholic line, Lipton cuts through the foam with a crisp campaign idea: “Of course we did.”
