Be in the Know
- Turns out Elon Musk has declined a seat on the Twitter board
- Have you checked out the growing social media app BeReal?
- Search Engine Journal released a whole ebook on mobile SEO
- A new Snap feature will let publishers automatically create posts based on RSS feeds
8 Ways to Use Color to Increase Conversions of Your Landing Page
We are naturally inclined to process visuals and colors much faster than text. Color psychology can have a huge impact on the way your potential customers react to your products. Mention pulled the stats on it!
Here are 8 suggestions when using color for landing page conversion:
- Use Blue for Trust: Blue is considered a cool color, the color of trust, responsibility, honesty, and loyalty, making it great for trust-building pages.
- Use Red for Urgency: The color red has the potential to increase someone’s heart rate and blood pressure and evoke feelings of urgency. It’s been tested to increase conversions by 20% when used in place of green.
- Use Yellow + Orange for Optimism: These colors are both great for instilling feelings of happiness, confidence, friendliness, and caution. Just be wary as they are notorious for being difficult for visual accessibility.
- Use Green for Growth: The color green tends to convey the message of growth, harmony, vitality, fertility. It’s often used in landing pages for a sense of balance.
- Use Black for Prestige: Careful! On one end black can symbolize luxury, on the other it symbolizes death and mystery.
- Use Tons of White Space: Now that you know some color feels, don’t wanna overdo it. White space lets your content breathe and makes it easier to direct focus.
- Choose Your Colors With Data: Choose your colors based on your particular brand needs and content performance. Leverage A/B testing while doing so.
- Take Psychological Color Associations Seriously: Visitors can make up their mind up about bouncing from a page in the first few seconds. Start with your tailored content then use psychological color association to push your best stuff forward effectively.
Check out the full post by Mention for all the colorful stats and real brand examples.
Q for You
Colors and design are essential to branding, but you don’t want to create something that someone who has any vision impairments wouldn’t be able to read or see. You should create digital projects with a safe contrast level.
Hello Color is an automatic generator that can give you random combinations of contrasting colors and even includes the contrast score. Have a color you love already? Put the hex code at the end of the URL and it will generate a contrasting color for you.
Scalemail Polls is a polling system that can integrated into your email or site to ask Q’s.
Why use Polls?
✅ You get to engage readers right at the source.
✅ You gain audience insights and can track answers.
✅ You don’t have to make assumptions on content they like.
Sounds good, right? Let us show you a demo to see more!
Sea Santa 🎅
We know it’s a little early for holiday-themed anything…but you gotta watch this adorable little film about a fisherman turned Santa Claus. Auchan is a French retail chain that wanted to put a spotlight on their fresh fish counter. They did it with some amazing storytelling using one of their local fishing sources as a setting.
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