Be in the Know
- NBCUniversal reportedly considering making its Peacock streaming service totally free.
- Facebook reportedly was in talks to buy Fitbit before Google was.
- Airbnb to ban ‘party houses’ in wake of Halloween shooting that left 5 dead.
- SpaceX achieves key milestone in safety testing of Crew Dragon spacecraft.
Blogging Tips For Beginners (That Actually Work)
The following question came up in our Facebook group last week:
“Do people read blogs anymore? My organization has a weekly post, but they’re time-consuming to write when we have other stuff on our plates.”
The general consensus was yes, folks still read blogs. In fact, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
If you’re already blogging, great. If you’re not, check out some tips below from the folks at Ahrefs. They receive around 270k visitors per month to their site.
- Niche down: This is crucial. Statista estimates that the number of bloggers in the U.S will reach 31.7 million by 2020. The competition is high. If you want to succeed with blogging, focus “on a hyper-specific topic and become the go-to expert on that topic.”
- Write about what people are searching for: 51% of all website traffic comes from organic search. You need to focus your content around topics that folks are actually searching for. How do you pick those topics? Use Ahrefs content explorer tool (it’s legit).
- Search intent is real: Your content needs to align with search intent. Luckily, we all have Google at our disposal. Fire up a quick search and take a look at the top 10 results for your topic. And there’s your search intent.
- Make your posts easy to read: If someone clicks to your blog post, it’s because they want the information (and they want it now). Make it easy for them by using short paragraphs, breaking up your sentences, inserting multimedia, and formatting. Once you’re finished with your article, read it out loud. The goal is a nice flow.
- Write amazing headlines: Advertising legend, David Ogilvy said, “On average, five times as many people read the headline as read the body copy.” To dial in your titles, head over to Google and take note of popular blogs. Also, use the free headline analyzer tool by CoSchedule.
Want to see 12 more tips? Smash that button below.
FontPairings is a free tool that you can use to find, preview and download carefully-curated font combinations. Visualize them live on several categories of website templates to make sure they fit your project and download them.
Taylor Versus Treadmill
An oldie, but goodie.
Taylor Swift versus the treadmill.
What Else We’re Reading
- 5 Writing Tricks to Treat Your Audiences.
“Design like you are absolutely right, then optimize like you were wrong from the start.”
Jordie van Rijn