Did you do your homework? - Carney
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Did you do your homework?

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How to Approach Content for SEO

Today’s SEO Monday is a little different…

We’re chopping up a podcast with Viola Eva, Founder of SEO Strategy at Flow SEO. Viola was recently featured on the Search Engine Nerds podcast and dropped some serious knowledge.

How Viola approaches content creation for SEO:

Data-driven SEO and mindful marketing. Viola says that good content is content that is well-researched, provides value, solves a problem or satisfies a need.

Takeaway 1: Don’t forget to do your SEO homework.

Areas of content creation that Viola focuses on:

Viola takes a three-step approach when it comes to building sustainable content.

  • What you want to communicate
  • What people are searching for
  • What Google favors

Takeaway 2: It’s important to know your brand in and out. Having a brand voice, style guide and understanding who you’re creating content for is of the utmost importance.

How much should you be writing?

The game has changed with long-tail keywords. Viola recommends one page per keyword cluster.

Takeaway 3: Don’t compete with your own content.

On keyword research: 

For young sites, Viola recommends ‘super long tail, super low difficulty’ keywords. Focus on search traffic and then keyword difficulty.

Takeaway 4: Study the heck out of page 1 on Google. You need to understand keyword difficulty and find the sweet spot with your content.

24 Sessions

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