Be in the Know
- IKEA’s new “Taste the Future” recruitment campaign is all about innovation and they are offering interviews over 3D-printed meatballs
- Domino’s is now offering $3 tips for carryout orders (aka self-delivery)
- Bud Light Seltzer Hard Soda’s Super Bowl ad features Guy Fieri, the mayor of Flavor Town
- Folger’s new “Anthem” campaign doesn’t give a damn about its reputation
How to Leverage Creator Licensing for Your Brand
By this point, we’ve seen how influencers and content creators are great for audience trust. When an ad comes from a creator’s handle, people click it because it doesn’t look like an outright advertisement. So how are you leveraging your brand’s content through creators?
It’s easy to say that using creator content and handles can run better-performing social ads. Navigating influencers and creator licensing can be a little tricky, though. Help yourself out by using an advertising platform like #paid.
Benefits of using creator licensing platforms
- They handle the behind-the-scenes: Platforms like #paid take away the back and forth you would have to deal with when collaborating with influencers.
- Create ad-sets quickly: When you have the help of an advertising platform, you can build ad-sets, have your best performing creators and content hand-picked, and sent it right to your Facebook Ad Manager.
- Drive ROAS: Use creator licensing to attribute influencer marketing spend to the bottom of your funnel.
Marketers have the hard job of finding new ways to drive growth. Creator licensing might be your marketing budget’s new favorite source for that. Try out #paid’s platform to help you advertise through creators and reach their high-performing audiences.
Q for You
TLDR is the story of everyone’s life. When it comes to terms & conditions, licenses, and other important (but boring) legal stuff, ain’t nobody got time for that.
TLDRLegal helps you look up open-source licenses summarized and explained in plain English. That way, if you’re creating software licenses of your own, you can compare it to others or find out if your project meets its dependencies’ licensing requirements.
Walter the Cat: Winter Edition
Last year Chevy released a Silverado ad all about a man, his truck, and man’s best friend, a cat named Walter. Well, Walter is back in action! Even in a day of winter wonderland frolicking, hockey, errands, and even saving lives, this guy doesn’t see the hype about his cat buddy. Why? His Silverado’s just that more impressive.
We said it once, we’ll say it again – we would die for Walter the Cat.
Ads from the PastAds from the Past
1916, Barnum & Bailey
“I maintained my edge by always being a student; you will always have something new to learn.”