Best Practices for Mastering 15 Effective Content Types
The possibilities are endless! So many options. So many types of content to create, and yet, the typical blog post is the standard? That makes us cringe. It’s time to shake things up.
Orbit Media is running through 15 possible content options. And, they’re giving us the best practices for each.
It’s more than writing down what you think. There’s a deep science behind blogging the right way. Create better headlines with keyword research to rank in search and add an element of curiosity. Write interesting posts by gathering the questions your audience is asking. Experiment with different types of content like lists, resources, interviews, stories and so on.
When you are trying to deliver complex, data-rich info, an infographic is the way to go. But don’t just throw stats on a colorful backdrop. Create a storyline so there’s a flow to the information. Visually, you’ll want to keep charts or diagrams simple, consider size so nothing is lost, and don’t forget to cite your sources.
As marketers, it should be our duty to end the nonsense. People who give webinars think it’s cool to start the session with information that just doesn’t matter and all it does is disappoint the viewers. So if you’re going to do a webinar, get right into it. Don’t waste anyone’s time. OrbitMedia says to make it fast-paced, informative, and entertaining.
Love, love, love the potential behind contests. Unfortunately, some brands are more successful with it than others. First things first, have a goal and stick to it like you’re trying to get through a haunted house. Your contest might not be for everyone so target specific demographics.
Dive into comparisons later in the funnel. It best helps buyers make informed decisions. An example would be comparing your products. The main thing to remember is to leave the sales pitch out of this piece. Just help readers make a choice.
Five seems like a good place to stop. There’s 10 more for you lovely people!
How To Be The Highest Paid Marketer On Your Team And The Skills You Need To Get There
We all wanna be great marketers and get paid, right?
Well, good news for you (and us), Drift thinks that by 2021 marketing is going to be one of the highest paid positions in a growing company.
Why? Because it’s gonna get really freakin’ hard. Blogging is gonna get tougher, SEO has never been a picnic and never will be, and buyers are going to have more distractions than ever. That means good marketers are gonna be in high demand.
Below, we’ve got the skills that Daniel Murphy, from Drift, thinks high-paid marketers will need in 2021 (you might wanna get started on these).
You’re a Blend of Reality TV Personality & Brand Ambassador
When we say “reality tv personality,” we’re not talking about the next Jersey Shore cast member. It’s more like, you need to be comfortable on camera.
Take Aubrie Przybysz, from Drafted, as an example. She’s always creating and posting on-brand videos on LinkedIn. Her videos create awareness for herself and for the company she works for.
You’re a Natural Born Seller – Over Chat
Today’s best sales reps are getting good at selling through chat. As marketers, we need to understand how chat can help qualify leads. You can’t just take the fields on your forms and put them into a chatbot. People engage with chat much differently.
Chat isn’t going anywhere. Get on board with it.
You’re An Amazing Storyteller
You’ve probably heard of this trend already, but the majority of marketers still aren’t great at it. Instead, we’re too focused on the technology that makes up marketing and not the fundamentals behind it.
Yes, there are a ton of great marketing tools out there. But, another tool isn’t gonna help you get better at marketing. Great brand building, storytelling, and a solid understanding of your audience are always going to be essential in marketing.
Welp, there’s still one more skill we didn’t cover, but we’re outta room so it’s up to you 👇
Wu-Tang In Space
We could’ve very easily made a few Wu-Tang Clan references in this newsletter today. But, we didn’t because it was too easy and we’re better than that.
Except…we’re not. So here’s a whole commercial featuring our favorite clan.
White Castle recently became the first national fast-food chain to carry the Impossible Brand. And to celebrate, they’ve created a video series with Wu-Tang’s RZA, GZA, and Ghostface Killah. In the series, they sent the Clan up to space to answer questions about love, consciousness, and aliens.
At this point, you’re probably asking, “Okay, what does this have to do with White Castle and the Impossible Brand?”
Absolutely nothing. They don’t even mention either brand in the first episode of the series. It seems like they’re just trying the “let’s be as weird as possible” approach to advertising.
Must be working since we’re talking about it…
“The gap between what’s expected and what you deliver is where the magic happens, in business and in life.”
Ads from the PastAds from the Past
So, you could go surfing in your skivvies from Berlei in the 1960s, but why would you want to?