Don’t Talk About Your Underwear

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7 Google Analytics Metrics You Gotta Track

Google Analytics Rules Everything Around Me. Yeah, we’re back to making that joke. But really, it’s probably the most important tool in our toolbox. It’s also one of the more confusing ones, but today’s Listen is here to help clear that up.

This 5-minute podcast will help you understand what GA metrics you need to be tracking and why.

1. Bounce Rate. We love bounce rate. It tells you right away how people are interacting with your pages
2. Search Traffic. Compare this week by week. It can help you know if your SEO efforts are paying off, or if someone made a mistake.
3. Conversions. You’re probably already tracking this one, but it’s still worth reiterating the importance of it.
4. Time on Site. You can break this down by channel to figure out if you’re getting higher quality traffic from one source over another.
5. Site Speed. This is a big ranking factor. If your site is too slow, it’s time to speed it up.
6. Social Referrals. Another often overlooked metric. Find which social channel is driving traffic and double down on it.
7. Pages per Session. This can tell you if your website is engaging people. Are they checking out other things or are they just getting what they need and bouncing?

Like what you’re reading? Get more here and become the smartest marketer in the room.

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A Non-Designers Guide to Creating Images

Not sure if you’ve noticed, but we’re not designers. We have a team of designers on staff (they’re amazing), but we’re writers. If we had to design something it would probably end up looking like dog food.

But, it never hurts to try and improve those skills. And today’s Read is designed (get it!?) to help non-designers create engaging images.

Roy Olende, from Buffer, is coming at you with 3 design principles that will help you create engaging social images every time. As usual, we’ve got them right here (but read the full post for all the details):

1. Create a Simple and Balanced Layout. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” That’s the approach to take when designing images.
2. Color Makes All the Difference. Contrasting colors will help certain elements of your image stand out. Visual saliency (mentioned this back in May) is the technical term for this.
3. Choose Fonts That Are Readable and Consistent. The font you choose is so important, but that doesn’t mean you need to pick a “fancy” font. Simplicity wins here too. Use something that is clear and readable at a quick glance.

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Don’t Talk About Your Underwear

That’s generally the first rule of wearing underwear.

And it’s the idea that Fruit of the Loom’s newest ad campaign is running with. Created by CP+B, they’re pushing the idea that Fruit of the Loom’s underwear is so good you’ll want to talk about it. But, please don’t.

Either way, this campaign is sure to get people talking.

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