Be in the Know
- Lyft will now let you choose your own pronouns. Drivers can see the pronouns you select in-app.
- The end times for iTunes? Apple cleared out its Facebook and Instagram pages.
- The NorthFace tried to outsmart Wikipedia. It failed terribly.
- Hey, Silicon Valley fans. The seventh and final season will air later this year.
- Google Maps launched a new feature where it’ll recommend restaurants favorite dishes.
What are Your Visitors Doing and Why Should You Care?
It’s SEO Monday!
Today, we’re talking about your website visitors.
We all know that research is the backbone of a solid optimization strategy, but research will only take you so far.
To take things to the next level, sometimes you have to ask your customer(s) to talk to you. One of the easiest ways to get your customers to talk to you is to include a top task survey pop-on your website. There are quite a few ways to implement these pop-ups (visit the tool section 👇).
What to ask your customer?
This depends on your product or service and what you’re trying to learn about your customer.
The easiest place to start is to ask: “What is the purpose of you visiting this website.”
The goal is to encourage people to be as specific as possible.
Whatever you do, don’t try to influence your customers’ answer. Again, your question depends on what you want to learn. It could be a demographic question or how did you hear about us? Keep it simple.
What to do with the answers?
Consider breaking your answers into different categories. Your goal is to take the data and create actional steps to optimize your content based on your results.
Get Your Customers to Talk to You
One of our favorite tools for collecting customer data is HotJar.
The interface is seamless and the pricing is more than fair for what they offer.
From heatmaps to survey pop-ups, HotJar has everything you need to learn about your customer’s behavior.
Try it for free today.
