Be in The Know
🤧 We’re loving Turner Duckworth’s Kleenex rebrand.
🏀 Nike found the perfect way to celebrate New York Liberty’s WNBA title.
✈️ Meet Emma, Germany’s new AI travel influencer.
🫥 Who is @digital_chadvertising, the ad industry’s self-appointed memelord?
⚡ ByteDance sacks intern for allegedly sabotaging AI project.
📚 Penguin Random House books now explicitly say no to AI training.
💬 Daze, a creative, AI-powered messaging app for Gen Z, is blowing up prelaunch.
How to Make Paid Social Ads Feel Native
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The best advertising emulates the platform on which it appears.
If you want to increase conversions on social, lower CPAs, and build brand trust, it’s important that your paid social ads feel real and authentic.
Study your audience’s tastes.
- Create a TikTok account to explore content through your customers’ lens.
- Ask AI tools like ChatGPT for suggestions on top creators in your niche (e.g., beauty, skincare).
- Follow and engage with creators, analyze content trends, and evaluate which videos resonate most.
Start with sound.
- Lead your concepting with sound for vertical ads (TikTok, Reels) to significantly improve performance.
- Custom sounds lowering CPAs by up to 50%.
Mimic the content on the medium.
- UGC always wins.
- The “fake podcast” ad format works well on TikTok, because podcasting is also a sound-first medium.
Check out the full post at Motion.
Q for You
Burnout Buddy
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Marketers know the double-edged sword of social media better than anyone else. It’s hard to stay off the feeds. What should be a brain-break from intense focus is probably just draining you even more with addictive algorithms.
Get more stuff done—but more importantly, give your brain a break—with a blocker app.
Burnout Buddy helps reduce your screen and set boundaries with a blocking mechanism that works for you—by schedule, daily limit, focus-based, and more. It’s free to use and no account necessary.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
A Worthy Dupe
E.l.f. Beauty’s latest purpose-driven stunt leverages their authority on dupe culture.
“Dupe That!” invites other companies to join the “unicorn parade” by prioritizing making a positive impact. The effort highlights the brand’s fiscal year 2024 Impact Report, which details their affordable pricing and donation of 2% of previous-year profits to drive change.
The digital campaign also includes a two-page spread in The New York Times and a spot on the E-Panel wall in The World Trade Center retail complex in New York.
This follow’s e.l.f.’s “So Many Dicks” campaign earlier this year, which touted the brand’s status as the only U.S. publicly traded company to have a corporate board of directors that is 78% women and 44% diverse.
