Don’t forget…this Friday is Subscriber Content Day!
Not sure what it is? Read July 13th’s Daily for the full scoop, but here’s what you need to know:
If you’ve created some exceptional marketing-related content, send it to [email protected] and we might feature it in July 20th’s Daily Carnage.
12 Ways to Boost Brand Awareness on Social Media
We’re jumping in full force this Monday. And we were able to fit mostly everything you need to know in our little summary here. Though Sprout Social is the real MVP. They are bringing the goods today.
Here’s what you need to know about boosting brand awareness on social media.
- Don’t be afraid to let that personality shine! Playing it safe and doing the norm are one-way tickets to snoozeville. Instead, focus on personal, human-centric content!
- Tune that profile like it’s the sweet sounds of a Gibson. When someone comes across your profile they should recognize your brand.
- Rack up those brownie points with poppin’ posts. Do this with bold colors or a witty voice. Just keep branding in mind.
- Tag, you’re it! To amplify your content, try tagging others on Twitter and Facebook.
- Hashtags aren’t dead. Niche tags help introduce your brand to potential fans in dedicated communities. Creating your own tags reinforce your identity while encouraging engagement. And trending hashtags give you a chance at the adult’s table. Just balance between the three!
- Upgrade your responses. We put so much effort into creating the original copy that by the time someone comments, our responses are total crap. And that’s just wasteful. Step up your game with personalized commenting! GIFs, anyone?
- Repurpose yo’ content. Why make things harder than they have to be?
- Want to show your following who’s boss? Conduct original research. This will lead to killer brand awareness. Not in the research biz? Express your point of view on industry trends.
- Oh captions, my captions. Pique interest and encourage engagement by giving taste to readers before clicking through.
- Teach. Educational content is widely sought after. Siriusly, why do you think how-to blogs do so well?
- Give your opinion like that one know-it-all from grade school. Playing safe doesn’t cut it with younger audiences because they care about what brands are and are not standing for. This doesn’t mean say whatever you like. But if something aligns with your brand’s beliefs then comment away!
- Give the people what they want! Post with consistency and your brand will cover some serious ground.
Click through for examples on each tip!
How to Discover Irresistible Content Ideas Using Reddit
Let’s be honest…one of the hardest things about creating exceptionally good blog content is just coming up with ideas. Keyword research is great, but sometimes it’s just not quite what you’re looking for.
That’s why the Buffer crew is suggesting a different platform for discovering content ideas. Any guesses of what platform we’re talking about? (Hint: it’s in the dang title of this section)
Did you guess Reddit? ‘Cause that’s what we’re talking about. Here’s a few reasons why Reddit is a great platform for content ideas:
- Your audience is probably already there. Reddit is massive. It’s the 6th most popular website on the planet, and there are specific pages for just about any industry you can think of.
- Users are super-engaged with the platform. NextWeb’s research says they’re 43% more engaged than Facebook users.
- There are more than 1.2 million “subreddits”. A subreddit is a community page focused on a specific topic — marketing, for example.
To sum that up, lots of people use Reddit, lots of people like Reddit, Reddit is cool.
Ready to learn how to use it for content ideas? Buffer has all the tips there, too:
1) Search for relevant subreddits. Pretty self-explanatory. Use the search box at the top of the page, and type in your industry, or a few industry keywords. For example, type “social media marketing” and Reddit gives you a bunch of related subreddits.
2) Look for people sharing their struggles. Use the search function in each subreddit and search for things like:
- “how do you”
- “how can I”
- “I can’t stand”
Etc. etc. The blog post shares 12 more search phrases.
3) Go deeper. Now that you’ve got a few topic ideas, start searching for more posts on those specific topics. Look for things like:
- Related problems
4) Create your content. Duh.
5) Come back to share. Reddit can be a great platform for content promotion. Don’t forget to go back to the communities and share what you’ve written.
You’re gonna want to read this whole post…
Remember when you were younger and you always put up a fight to eat your vegetables? Maybe you’re dealing with it now with your own kids.
You might try things like telling your kids, “people in third world countries would be happy to eat veggies.” But that one never works.
After five minutes of still not eating, Dad says he’s going to pry open your mouth and shove the veggies in. While Mom takes a different approach and asks nicely if you would just eat half of the veggies.
It’s pretty much World War 3. Ore-Ida came up with an awesome solution! Introducing Potato Pay! Not happy with your kids eating habits? For every broccoli tree they eat, kids are rewarded with Potato Pay. It’s that simple!
Today’s Watch is full of parenting tips and tools. Stop fighting your kid, use Potato Pay!
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong.”