Be in The Know
- Microsoft’s Copilot will use OpenAI tech to help marketers generate email content and quickly build customer service tools.
- TikTok’s new Series option lets creators paywall content.
- Here’s how big brands celebrated International Women’s Day.
- FYI: YouTube’s most-affordable “overlay ads” are going away next month.
4 Types of Conversational Commerce
Investment in conversational commerce—the online tools that e-commerce brands use to communicate with customers—is projected to grow to $290 million by 2025. These tools help brands to streamline the purchase journey and customer experience (CX):
- Chatbots: With AI technology, chatbots respond conversationally to customer inquiries for you. These can be set to pop up and provide guidance to users without prompting.
- Messaging apps: Facebook Messenger, WhatsApp, and other pre-existing messaging apps can be integrated into your site with API, plugins, or widgets.
- Voice assistance:Â This software can enable users to make purchases with voice tools like Alexa and Google Home. It’s also an important component of online accessibility.
- Live chat software:Â This software connects users to a real, on-call human for customer support. It works best for complicated queries and complaints.
Check out winning examples of conversational commerce at Dash Hudson.
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SimpleTexting
SimpleTexting lets you send SMS marketing campaigns and engage in two-way conversations with customers in real time. Reach your highly engaged subscribers with personalized messaging, announce sales, and track your results.
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Fair Shot
Female athletes receive only 23% of name, image, and likeness (NIL) money almost two years after the NCAA permitted sponsorship deals. H&R Block’s “A Fair Shot” campaign returns for a second year, as the tax brand teams up with Jambys and Fabletics to support 50 athletes across 13 sports to level the playing field.
