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Be In The Know
- Twitter Expands Test Pool for Spaces, Previews New Scheduling Features
- TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights
- Pinterest Launches New Showcase of Female-Owned Businesses for International Women’s Day
- Spotify podcast listeners to top Apple’s for the first time in 2021, forecast claims
5 Common Nonprofit Marketing Mistakes
Mistakes are brutal teachers. Making a mistake is never pleasant, but once you’ve recovered you’ll be far less likely to make the mistake again. For example, imagine you keep a George Foreman grill on the floor next to your bed so you can wake up to the smell of crackling bacon. If you were ever to step on the scorching hot grill on your way out of bed, you would hopefully learn your lesson and realize your bizarre wake-up routine is a bad idea.
But rather than make our own mistakes, we all have the opportunity to learn from the mistakes of others. Today, Nonprofit Marketing Guide is covering 5 common nonprofit marketing mistakes so you’ll know what to avoid.
- Not choosing and prioritizing. There’s only so much you can take on with the resources you have available. The tricky part is there is usually more work than you can get around to. For these reasons, it’s necessary to determine what can wait and what needs addressing now. Mastering the prioritization of tasks will get you much further than trying to juggle everything at once.
- Relying on free services for mission-critical work. The notion that you get what you pay for still applies. Sure, you can manage smaller tasks with smaller tools, but bigger jobs will require bigger tools. Understand what you have to accomplish and be realistic about what level of expertise or what type of software you’ll need to invest in to make it happen.
- Failing to see the individuals on your mailing list as people. Marketers need to know their audiences. People need relevant information and we have the ability to deliver relevant information. Whether it’s your email list or your social media followers, dive into basic demographics and start to define the personas that make up your audience.
Read on for more. And if you’re reading this on your phone right after waking up in bed, watch out for the grill beside you and enjoy the bacon!
WiseStamp
Your name is an extension of yourself. It’s the unique identifier people can use to address you or refer to you. It’s your own personal brand. Be mindful of where you put your name and the power it holds. And don’t be afraid to show it off with WiseStamp.
This simple email signature personalization tool adds a bit more of you to every email you send. Just enter in the text fields you would like others to see, upload your profile pic or logo, and apply your new signature to your email.
Scalemail Polls
Most marketers look for new and exciting ways to engage with audiences; it’s such a great feeling when you find something that works well.
Ever since we put our polls in place, we’ve enjoyed learning more about y’all!
Heck, we get so excited about it, we do a little dance after every poll response.
A poll dance, if you will. (Yeah, we know how that sounds.)
Anyway, we wanted to tell you that you can use the same poll in your newsletter. Just let us know!
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Bitcoin DocuMintary
Most of us have regrets in some way or another. Some are easier to move on from, but others may haunt you for years to come. Like the time you didn’t listen to the Amazon reviews and proceeded to eat all the Haribo sugarless gummy bears anyway.
Mint Mobile brings us the tragic story of a would-be Bitcoin multi-millionaire. If only he could remember his password. $280 million is a lot, but you can’t put a price on a free year of cellular service! (Except you can.)
“When you Email it – it’s marketing. When they Click it – its engagement.”
Dev Chandan
