Be in the Know
- Taco Bell is making Mexican Pizza: The Musical for star-studded TikTok content
- The margarine brand Country Crock is making sustainable whiskey
- TikTok and Foursquare have partnered up to give advertisers more in-store attribution data
- A recent CMO report says that female CMOs now outnumber male CMOs
Branding Across All 5 Senses
We all know the five senses: sight, smell, hearing, taste, and touch. When it comes to branding, sight is usually what comes to mind for getting into a user’s mind. But what if you could be more memorable in more ways?
👅 Sense of Taste: Can you taste a company? We wouldn’t advise trying that. But you can associate taste experiences with brands. While not every brand is going to deliver on that, they can collaborate with brands that can. Experiences, events, gifts, or custom (edible) merch might be the way to go.
👂 Sense of Hearing: We talked all about sonic branding earlier this week. Developing an audio identity that is unique and memorable takes research and thought. It involves taking sounds associated with customer experiences. No sound involved with your brand? Time to make some music.
👃 Sense of Smell: Brands have spent A LOT of money researching “signature scents” and aroma marketing. And there’s some good science to back that since smells are some of the strongest triggers for memory.
👀 Sense of Sight: Visual ads, graphics, and logos are usually where companies put the most of their branding focus. The key is to be consistent with a visual identity.
✋ Sense of Touch: It’s all about feeling. Packaging, user experiences, textures, and physical products themselves should have some sort of tactical experience that is unique to a brand.
Brands who creatively engage all five of the senses are bound to stand out from others. Check out the full Forbes article on multisensory marketing examples from brands like MasterCard and Apple.
Q for You
Is Your Company Hiring?
VentureFizz can help you target new talent!
They make employee branding easy by helping you tell the story of your company, people, and culture.
With a VentureFizz partnership, you get full access to exclusive content options and recruiting features including:
- A custom company profile page
- Unlimited postings to the VentureFizz job board
- Content options like videos, podcasts, and employee profiles
- Ongoing promotional support
And with these new assets, your hiring team can leverage them across all your channels or communications.
Hundreds of the fastest-growing, venture-backed tech companies trust VentureFizz for their employment branding and hiring initiatives. Learn how they can help your hiring needs, too!
Hear From Your Audience
What questions do you have for your audience? How do you ask them?
Let us introduce you to Scalemail Polls. Ta-da! It’s a polling system we made ourselves! We wanted a simple way to ask our own audience questions and see direct responses.
Sounds cool, right? Hit us up and we’ll help you get set up with Scalemail Polls in your emails, too.
Watch
No No
No means no. But not when it’s coming from your car. Volkswagen France released a series of ads about what to do if your car is giving you an attitude or saying “no.” You have to take it to the Volkswagen service pros, not just your local shop.
