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Be In The Know
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6 Ways to Engage Your Organic Search Traffic on Social Media
Organic growth can be slow-moving. A true test of patience. Luckily, we can combine the benefits of organic with the speed of Facebook targeting. Today, Search Engine Journal is taking us through 6 ways to engage your organic search traffic on social media.
Step 1: Perform Keyword Research. The key is ranking for what your audience is typing – not just ranking for what you want. Figure out what people are actually typing then answer their questions one at a time with your content.
Step 2: Create a Piece of Content. After you know what people are searching for and how many people are searching, craft a blog post around this topic. Of course, the ultimate goal of the blog is to generate revenue in one way or another. Engagement and readership will help your ranking and promote your ultimate goal.
Step 3: Get Organic Traffic. Simple step here: wait. Give your blog some time and keep a goal around 1,000 people.
Step 4: Set Up Social Media Pixel. Once your blog is published and you’re getting some solid traffic, you can set up a social media pixel on your website. Your pixel serves the purpose of remarketing to page visitors or determining how many visitors complete your desired action.
Step 5: Create a Lookalike Audience. Once you find who is visiting your site, you can tap into Facebook’s vast array of data so you can target people with similar interests and patterns.
Step 6: Serve the Audience Social Media Ads. Create and display relevant ads for the lookalike audiences you made on Facebook. Remember, it’s not one and done. Create ads (using Ads Manager and not ‘boosting’ posts) you can display throughout the buyer’s journey.
Check out the full article for more info!
Facebook Pixel Helper Chrome Extension
Sometimes you don’t want to navigate away from a page when viewing its analytics. If you’re looking for a simple overview of all the events fired on your Facebook Pixel, then the Facebook Pixel Helper Chrome Extension does the trick.
Simply install the extension in Chrome and click it when you’re on one of your webpages. You’ll find event names, parameters sent, page warnings, and issues you should address. It’s a handy view you can utilize when you just need some quick info.
Leadership Biz Cafe with Tanveer Naseer
Episode #63 – How To Bring More Humanity To Your Leadership | Beth Weissenberger
Tanveer Naseer is an acclaimed writer, author, and CEO who helps business leaders navigate the world’s complex landscape. This episode features Beth Weissenberger, co-founder and President of executive life coaching company, Handel Group. They discuss being more human in the approach to leadership while staving away self-doubt.
How Dogs Wear Pants
Dogs don’t wear pants. Obviously. They just don’t need them. But let’s all imagine they did wear pants. Would the pants cover just their hind legs? Or would the pants need four legs? Yeah, y’all didn’t think about that now, did you?
Bagel Bites takes neither side in this ad featuring two dogs wearing two very different styles of pants. There may not be any agreeing over the pants argument, but they can both agree they like pizza on a bagel.
Ads from the PastAds from the Past
1963, American Motors
“Google only loves you when everyone else loves you first.”