Finally Getting Answers - Carney
The Daily Carnage

Finally Getting Answers

We’re learning how to pivot strategies, plus your chance to ask us anything.

Spread the Happiness

What to do right now: How to navigate through a global crisis on social media

How should your marketing strategy change when there’s a global pandemic?

That’s the question of the year for us. There’s no rule book. No guidelines. Nada. The disruption is real. Luckily for us, this fam is good at thinking on our toes. So is Sprout Social and they have an answer for ya.

Data incoming! Did you realize….

  • 91% of people believe in social’s power to connect people.
  • 78% of consumers want brands to use social to help people connect with each other.

When you start creating connections through relevancy then you officially cracked the code. Here’s how you can get going:

  1. Get a pulse on the conversation. Take advantage of social listening tools! And if you’re unsure about your content strategy, use the sandwich method. *COVID update* + *Insert Your Content Here* + *COVID update* – Is your content helpful or mindful in this test?
  2. Understand if there is a place for you. Once you grasp how your target audience is conversing, figure out how your brand can deliver on wants and needs. Be helpful.
  3. Don’t turn a global emergency into a platform to promote. Consumers can smell sneaky sales from a mile away. Whether you create a full social media campaign or a one-off message from the owner, make sure it aligns with your brand and resonates with your people.
  4. Lead with empathy, not fear. The entire world is in this experience right now. It’s not something to capitalize on, but to empathize with. Think about Clorox. Its products are flying off shelves. But you don’t see a Clorox social campaign saying “get it before it’s too late.” Instead, Clorox remains educational, sensitive, and calm.
  5. Turn to your community. Use this opportunity to put your brand’s raw personality on center stage. Take this time to nurture your fans.

Get all the details and examples from Sprout Social!

The New Normal

These are stressful times. Somehow, we’re up to our ears with work, stuck in the house sending “We Miss You” gifs to our fav co-workers, and we officially can’t find our pants. Anyone else on board the chaos boat with us?

This is our long-winded way of saying we’re here for our Daily Carnage fam. And our team is ready to answer your questions. Hit reply and send them our way! We’ll cover new ones here daily.

On our read list...

So stylish you can wear it

Spring fashion is here. And for most, a spring wardrobe is a bit more practical than what you’ll find on a catwalk. But maybe you prefer the more elaborate designs donned by Lady Gaga. Whatever tickles your fancy!

Argos hits the mark in this ad showing off its very fashionable products. In fact, these home furnishings are so fashionable that you can wear them. Who wouldn’t want a dress made of pillows!

Ads from the Past

1953, Lionel Trains

“Observe, record, tabulate, communicate. Use your five senses. Learn to see, learn to hear, learn to feel, learn to smell, and know that by practice alone you can become expert.”

William Osler


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