Be in The Know
🎤 NBC green-lights an unscripted series about marketing hosted by Jimmy Fallon.
🍻 Miller Lite and Pringles team up on beer- and barbecue-inspired potato crisps.
📎 TikTok adds “Footnotes” to crowdsource fact-checking.
📊 New data: Media consumption has reached its saturation point.
🎧 Listen: Adweek sits down with Madwell CEO Chris Sojka to talk about WTF happened.
🧳 Why L.L. Bean is making its drawing attention to its international imports.
🫎 And if you need a breather, stream the Great Moose Migration happening live in Sweden.
Google’s Tips to Improve Ad Strength
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Google has just released a cheat sheet of best practices for improving your Ad strength. Here are the highlights.
Best practices for text assets:
- Recommended # of headlines: 11
- Recommended # of long headlines: 2
- Recommended # of descriptions: 4
Best practices for image assets:
- 4 horizontal images at 1200 x 628 px
- 4 square images at 1200 x 1200 px
- 2 vertical images at 960 x 1200 px
Best practices for video assets:
- While you can add up to 5 videos across all types (vertical, horizontal, square), Google recommends using just 1 video asset.
Best practices for logo assets:
- Google recommends just 1 horizontal logo asset at 1200 x 300 px.
Take a quick look at Google Ads Help before going live.
Tools
Software Prices
👀 Sponsor this spot to share your product or service with our community.
Raise your hand if you need to price SaaS options for your team but you really don’t have time to sit through a high-pressure demo call right now?
Software Prices is a forever-free Chrome extension by Vendr that displays the real price of 20,000+ software products right on the landing page or review site that you’re browsing.
The data is provided by real buyers and allows you to compare pricing and see market ranges before moving forward or making a deal.
Campaign
Brit Grit
Mini USA is skipping the New York Auto Show—but not quietly.
With help from Goodby Silverstein & Partners, the brand launched a plucky outdoor campaign riffing on rival car brands’ iconic taglines.
Billboards around the Javits Center feature lines like “’ELLO, JEEP PEOPLE. There’s only ever been one street-legal go-kart,” playfully poking at Jeep’s “There’s Only One.”
Other ads take on Mercedes, Ford, and Porsche in the same irreverent tone.
Full-page New York Times ads and billboards in key cities reinforce Mini’s challenger spirit.
