News
Be in The Know
- Montana could be the first U.S. state to ban TikTok.
- Schedule your upgrade to the new Search Ads 360 before Google shuts it down next year.
- Instagram now allows up to 5 links in bio. So… #Linksinbio?
- Are social media platforms destined to die?
Tactics
8 Google Ranking Factors to Consider
If you’re optimizing your SEO strategy, consider these 8 Google-verified ranking factors when cleaning up your site:
- Backlinks. These are one of Google’s strongest ranking factors. Build backlinks from other prominent websites on your subject.
- Relevance. Understand what your audience is searching for. For example, if the top results for “air fryer” are blogs and listicles, users are in research mode and not necessarily ready to buy. Target accordingly.
- Freshness. This is a query-dependent ranking factor. If there is demand for fresh content related to your keyword, be sure to update your page and publish articles regularly.
- HTTPS. Improving security for your web visitors can help move the needle in your ranking.
- Mobile-friendliness. Google uses mobile-first indexing, privileging sites that adhere to mobile usability, which you can verify using the Google Search Console.
- Page speed. While your site doesn’t have to load the fastest, it must not deliver the slowest experience to users.
- Core Web Vitals. These 3 metrics (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) measure your page’s loading performance, interactivity, and visual stability.
- Intrusive interstitials. These are page overlays that create an intrusive and disruptive user experience, triggering a negative ranking.
Check out the infographic at Social Media Today.
Poll
Q for You
Tools
Venturefy
Self-identified as the “blue check for businesses” (RIP blue check), Venturefy is a database of verified corporate relationships, which you can use to quickly identify key relationships, understand complicated corporate ecosystems, and network with transparency.
Watch
La Veeta
Did you guess that this ad is for… Velveeta cheese? No notes here: the vibes are right, the music is delicious, and that chips-and-dip contraption is 10/10.
