Do Ya Know?
Trending Stories
CULTURE
š» Googleās āFrightgeistā Halloween search trends overviewĀ is here.
š„Ā RagebaitĀ is everywhere. Should marketers lean in?
š HowĀ driverless carsĀ will impact outdoor advertising.
š CMOs shareĀ what brands get wrongĀ when marketing to Gen Z at Advertising Week.
BRANDS
š Why Walmart is sellingĀ badly designed cans of AxeĀ body spray. Hint: TikTok.
šĀ Corporate pressureĀ killed Lululemonās creative soul.
š Oura isĀ winning young womenĀ and losing gym rats, and itās fine with that.
šĀ Apple TVĀ drops the ā+ā in a rebrand.
š Walmart partners with OpenAI forĀ ChatGPT shopping feature.
ADVERTISING
š Study: Purchase intent jumps 40% whenĀ ads appear in premium mediaĀ vs alternatives.
š Google rolls out new globalĀ āSponsored resultsā ad label.
SOCIAL
š¼ Facebookās trying outĀ in-stream job listingsĀ once again.
š± Instagram is making allĀ teen accounts PG-13.
š® LinkedIn launchesĀ gaming leaderboard.
What We Learned
Monday: Got some travel budget burning a hole? Here are the top social media conferences to follow in 2026.
Tuesday: Ninety-three percent of people read reviews before buying, and products with as few as five reviews have a 270% higher purchase rate than those without. Thatās the power of social proof. But most brands only use their testimonials for sales pages or launch emails. Hereās how to start using social proof daily.
Wednesday: Bottom-of-funnel (BOFU) content is designed for readers who are ready to make a purchase decision. Basically, unlike entertaining or top-of-funnel content, BOFU writing should remove uncertainty and build confidence. These are Elliot McGuireās (Mint Studios) key elements of successful BOFU.
Thursday: Reverse imposter syndrome flips the classic notion of imposter syndrome. Instead of doubting your abilities internally, youāre confident in your skills, but external observers donāt fully recognize them.Ā This tends to affect high-performing folks who are hardworking, results-driven, and quiet about their achievements (the GOAT co-workers). If that sounds like you, hereās how to reverseā¦ reverse imposter syndrome.
The Conversation
Kaylan posted: “Salesforce question. We have email templates and use cadences. Recently, we’re noticing question marks popping up in the template if our reps go in and edit the content before sending. Has anyone experienced this before?”
Celeste posted: “Have you attended/heard about a fundraising event, that made you/attendees feel really passionate about the organization/made people want to do more with the org? I’m trying to get ideas to replace a golf tourney, as I don’t feel people join to really support the org.”
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Now Streaming
Catch up on the conversation with an episode of The Daily Carnage Show:
Did Ya Know?
Answer: Tito’s Delivery Dog.
Yeah, Google’s trending Halloween costumes are weird this year.
P.S. You can pick up the Tito’s Delivery Dog costume for $40.
