Be in The Know
✂️ RIP, Joann.
👻 Snap launches new brand suitability suite for advertisers.
🔎 Chegg is suing Google over AI Overviews hurting traffic and revenue.
🐝 Not a drill: Beyonce and Levi’s are back with another campaign.
🧼 What Lush learned from three years of being mostly offline.
📲 Can creators make Facebook cool again?
🍁 DoorDash Canada sends people happy dancing to the door.
💉 Abbott takes on Diabetes stigma in “Above The Bias” campaign.
🐦 Even Elon Musk forgets that X isn’t Twitter sometimes.
🤢 P.S., did you know iPhones have a built-in motion sickness feature?
Referred Customers Are Even More Valuable Than We Thought
👀 Sponsor this spot to share your content with our community.
Wanna know something cool? Referred customers are not only more valuable (at least 16% higher than non-referred customers) but also more likely to refer others.
New research shows that referred customers…
- 📈 are 36% more likely to refer others compared to non-referred customers.
- 🛒 make 27.65% more purchase trips.
- 💰 are 20-36% more valuable in the long run.
Referred customers are also more likely to…
- 🔄 convert from free trials to paying customers.
- 📊 opt for higher-tier plans.
- 🌐 continue the cycle of referrals.
Convinced? Here’s how to maximize your referral impact:
- 🔔 Remind customers they were referred with targeted messages like, “A friend brought you here—pass it on by inviting someone!”
- ✍️ Pre-fill referral messages so they’re easy to share.
- 🎁 Test messages with incentives to boost referral rates by up to 53%.
- ⏰ Ask for referrals after positive experiences, like completed purchases.
Check out Science Says for a breakdown of the research.
Q for You
Tools
PrettyShot
👀 Sponsor this spot to share your product or service with our community.
Anyone can take a boring old screenshot.
PrettyShot is a handy tool for making them look a little more polished and professional for social, showcases, and presentations.
It lets you easily enhance screenshots with backgrounds, shadows, reflections, etc. — all from your browser.
A big plus: drop your screenshots in mockups for phones, tablets, and desktops. There are also one-click presets to quickly apply your favorite styles.
Campaign
Banking on Blizzards
Against all odds, Dairy Queen Canada is workin’ hard to build an association between a cold winter’s day and a delicious DQ Blizzard.
The brand is transforming snow piles all over the country into giant Blizzards, complete with 7-foot-tall red DQ spoons and giant Smarties mix-ins.
Each Blizzard Bank has a QR code on the spoon, which gives passersby a chance to win free Blizzards for a year.
“Ultimately, we want people to think of DQ Blizzards every time they see a snowbank. By creating Blizzard Banks, we’re simply reinforcing something that people already know… DQ Blizzards are the ultimate treat regardless of weather conditions,” said Vini Dalvi, chief creative officer of Publicis Toronto.
