Fruitionizing 🟧 - Carney
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Fruitionizing 🟧

Culmination… integration…

Do Ya Know?

Check your answer below!

What is the most flown float in the history of the Macy’s Thanksgiving Day Parade?

Trending Stories

CULTURE

🤣 TimothĆ©e Chalamet didn’t mean toĀ drag marketers, but he did.

✨ The Consumer Aesthetics Research Institute proves that subcultures are thriving more than ever.

šŸ¬ Bless! Brach’s invents aĀ candy cane unwrapper.

SOCIAL

šŸ“Œ TikTok introduces newĀ Bulletin Board feature.

šŸ”’ Meta launchesĀ content protection toolĀ for Reels.

šŸ’¬ X rolls out new privacy-based messaging platform,Ā Chat.

šŸ“© YouTube is finally testingĀ direct messaging.

ARTIFICIAL INTELLIGENCE

😐 Consumers don’t know AI made the ad, and when they do,Ā they don’t care.

šŸ¤– Inside Coca-Cola’sĀ AI playbook.

🤮 As AI slop spreads on social media, brands have lessons to learn.

INDUSTRY

šŸ’° AdobeĀ acquires Semrush for $1.9B.

šŸ’ø LinkedIn’s case for itsĀ pricey ad prices.

šŸ›ļø A shorter shopping window complicates retail’s already challenging holiday season.

What We Learned

Monday: Inboxes are bursting and brains are fried. But copywriters have cracked these 4 codes for getting people to open, click, and answer emails.

Tuesday: New research shows that putting just the right amount of text in the right place can lift social engagement and clicks by up to 127%. For dynamic visuals like videos and GIFs, medium-sized text performs best, especially when it sits on the edges rather than the center. On static images, it flips: centered and larger overlays tend to win. Here’s a handy formula for higher performance.

Wednesday: New data from Buffer confirms and illuminates the obvious: replying to comments lifts your overall reach. Posts where the creator replied to comments generated up to 42% more engagement overall, with Threads showing the biggest lift of all. Here’s how the comment-reply lift looks by platform.

Thursday: Later’s new research suggests that the brands winning the holidays are those designing creator programs around creators instead of internal timelines. By the time most brands slide into a creator’s inbox, those creators have already committed to competing campaigns or they simply don’t have the bandwidth.Ā  Here’s how to realign your creator planning for max ROI.

Carnage Connections #82

Can you solve this puzzle? 🫧

Carnage Connections #82

A BFCM Miracle 🦃

FYI: We just had some ad space open up during the hottest email season of the year.

The weeks of Black Friday and Cyber Monday give us a generous boost in impressions and engagement, but you can still snag a sweet spot for the same old prices.

Get in touch ASAP to claim a date before they’re gobbled up.

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Ads from the Past

Apple, 1979

Apple, 1979

Did Ya Know?

Answer:Ā Snoopy.

Charlie Brown’s pet beagle has appeared as a float in the iconic parade a total of 44 times so far with 9 variations.

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