Editor's Note
Correction: The HGTV Home by Sherwin Williams 2025 Color of the Year was misattributed to Pantone in our 8/8 issue.
Be in The Know
🤫 TikTok is the latest platform to lean into DMs with new private messaging features.
😨 ChatGPT unexpectedly began speaking in a user’s cloned voice during testing.
🥤 Fanta debuts Beetlejuice-inspired flavors and packaging.
💡 Here’s how Weight Watchers is responding to the weight-loss drug boom.
🤝 How is adland leveraging Swifties and other fandoms?
🪫 Infographic: Big tech uses more energy than entire countries.
How Wimbledon Gained 1M New Followers in 14 Days
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This July, Wimbledon posted 376 videos on TikTok and 667 posts on Instagram—or the equivalent of 2 years worth of content for most brands—and earned 1 million followers for their effort.
Here’s how to apply this tactic:
Assemble a live social team and a digital assembly line. In addition to your photographers, videographers, and interviewers, employ separate teams for efficient editing and publishing. No matter your event size, it’s important that your content creators aren’t also tasked with polishing and publishing content if you want a rapid and responsive workflow.
Break down your event into segments and pillars. Before the match, Wimbledon socials featured warm-ups, walk-outs, behind-the-scenes, and interviews. During the match, they featured audience reactions, “Overhead at Wimbledon” snippets, match highlights, fails, and funny moments. And after the match, they featured reactions, fan interactions, and post-match reflections.
Check out Marketing Examined’s breakdown of this tactic for more.
Q for You
Copyright Trap
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Has your work been fed to and ripped off by an AI model? It’s hard to say, but safe to assume.
If you’re concerned with the protection of your intellectual property, you can set a “copyright trap.” Researchers at Imperial College London have figured out that hiding strings of gibberish text in source code, for example, could serve as a smoking gun for an AI model trained on your work.
Just something to keep in mind. The code is available at GitHub.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
A Nauseating Brief
The ink used in this powerful newspaper ad is made from human feces.
“This Ad Should Make You Sick” was created by Amnesty International South Africa in partnership with Joe Public.
It’s part of a campaign petitioning for the eradication of pit toilets—which are illegal, dangerous, and unhealthy—in over 3,900 South African schools by the end of this year.
“To make the ink, we partnered with scientists, innovating a new chemical process – heat-treating, sterilizing and dehydrating the feces to create a fine powder used to develop this unthinkable printing medium,” Joe Public’s CCO Xolisa Dyeshana told Little Black Book.
It’s not every day that you have to invent a new technology to make a point in a campaign. This is unflinching original work.
