Be in The Know
🥤 PepsiCo buys prebiotic soda brand Poppi for nearly $2B.
📲 Meta to launch controversial Community Notes feature on Instagram, Facebook, Threads.
🤖 And Instagram is experimenting with AI-generated comments.
🎉 YouTube is celebrating 20 years with 40 Creator Collectives across the country.
🚫 Reddit adds Hide option for ads across platform.
📈 Data shows that longer clips are now gaining traction on TikTok.
💻 Microsoft’s latest Windows update accidentally uninstalled Copilot.
💰 BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?
🍷 Yellow Tail changes its branding for the first time in 20 years, as Gen Z rejects cheap wine.
🚗 Range Rover is getting into the fashion biz.
🚻 London’s public toilets get an arty redesign.
Tactics
How does Gen Z listen to podcasts?
👀 Sponsor this spot to share your content with our community.
While YouTube dominates podcast consumption overall, Transitor’s recent survey of Gen Z reveals some surprising insights about their listening habits.
Takeaways:
- 56% of respondents prefer Spotify, outpacing YouTube (21%) and Apple Podcasts (10%). Spotify’s share has grown since 2021.
- 76% primarily listen to audio podcasts, despite the industry’s growing focus on video content.
- 59% of Gen Z podcast consumption happens at home, mostly on phones or tablets.
- Shows like Welcome to Night Vale and The Magnus Archives rank high among favorites, pointing to a strong appetite for fictional storytelling.
- Joe Rogan is the most frequently mentioned “popular podcaster” by a wide margin.
Check out the full report from Transistor.
Q for You
Free Notion Templates
👀 Sponsor this spot to share your product or service with our community.
We unabashedly love a good Notion template here at TDC.
If you’re a marketer looking to simplify your workflow, these Notion templates are free and worth checking out.
They’re straightforward, easy to set up, and designed to help you get organized quickly without overcomplicating things.
Whether you need to plan content, manage projects, track leads, or keep tabs on your subscriptions, there’s a template for it. Solid resource.
Watch
My First Lab Animal
PETA’s new satirical campaign, directed by Fons Schiedon and produced by Golden LA, spoofs ‘90s toy ads to deliver a biting critique of taxpayer-funded animal testing.
The ad introduces “My First Lab Animal,” a fake toy kit where a child performs cruel experiments—mirroring real NIH-funded procedures—on her stuffed mouse. Bright, nostalgic visuals and a catchy jingle contrast the dark reality of animal testing.
Airing on major networks like FOX News and Adult Swim, PETA hopes the playful tone prompts serious reflection and change.
