Do Ya Know?
Trending Stories
CAMPAIGNS
🎃 2025’s top Halloween ads, according to AdAge.
👟 Inside Nike’s fall marathon season strategy.
🍪 Chips Ahoy goes upside down for Stranger Things.
🧙♀️ Brands hope a second round of Wicked products will drive some retail sales magic.
POLITICS
🇨🇦 Re: Canada’s Reagan tariff ad that caused a ruckus.
🏛️ Political campaigns love copying brand logos. Here’s why.
ADVERTISING & PERFORMANCE
🤖 Well… the ChatGPT Atlas browser could drain ad budgets by mimicking human clicks.
🟢 Google Ads reflects on 25 years.
🔍 How AI search is changing brand visibility.
SOCIAL & CREATOR ECONOMY
👻 Threads launches disappearing Ghost Posts.
🧠 Pinterest intros AI-powered recommendations.
💄 Sephora now has 1,000 creator storefronts. What does that mean for affiliate marketing?
What We Learned
Monday: Trend-jacking can deliver short-term engagement, but it rarely builds long-term cultural influence. So, how do you move from participation to ownership? You have to know your brand, have a clear voice, and create moments that feel organic, not opportunistic.
Tuesday: According to Taligence’s Q3 U.S. Marketing Jobs Report, listings for entry-level marketing roles dropped 8.6% year-over-year, though a 5.4% quarterly uptick hints at a slow rebound. The average marketing job now stays open 41 days. CMOs saw a 10.1% YoY pay drop. Meanwhile, entry-level salaries remain stagnant at about $50,000, with minimal movement from last year. Here’s the breakdown.
Wednesday: Marketing, party of one? You’re the strategist, designer, copywriter, analyst, and occasionally the person packing boxes. The “solo marketer” title is becoming increasingly common. Here’s how to survive and thrive alone (if you must).
Thursday: Acquiring early customers doesn’t have to cost you. Focus on channels driven by storytelling, community, and smart positioning, not big budgets. Try these zero-dollar, grassroots acquisition channels before spending big.
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Catch up on the conversation with an episode of The Daily Carnage Show:
Did Ya Know?
Answer: Ghostface Chillah.
As you can probably guess, Snapchat CEO Evan Spiegel and was inspired by Wu-Tang Clan’s Ghostface Killah.
